---
title: "Merlin vs Sider: Which is more popular by branded search?"
description: "Which is more popular in search, Merlin or Sider? Compare estimated monthly branded-search demand and Share of Search inside the AI browser extensions set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/merlin-ai-vs-sider"
publisher: "Brandwave"
---

# Merlin vs Sider: Which is more popular by branded search?

Which is more popular in search, Merlin or Sider? Compare estimated monthly branded-search demand and Share of Search inside the AI browser extensions set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Merlin and Sider
- **Competitive set**: AI browser extensions
- **Market**: Global
- **Month measured**: Aug 2026
- **Merlin Share of Search**: 31.7%
- **Sider Share of Search**: 14.2%

## Which is more popular in search, Merlin or Sider?

- In August 2026, Merlin had more branded searches than Sider among AI browser extensions worldwide. Merlin was estimated to have 60.5K branded searches compared to Sider’s 27.1K, and held a 31.7% Share of Search versus Sider’s 14.2%.
- Merlin was ahead of Sider in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Merlin’s estimated Share of Search among AI browser extensions worldwide moved from 28.4% to 31.7%, and its estimated monthly branded searches moved from 90.5K to 60.5K.
- Across the 11 months ending August 2026, Sider’s estimated Share of Search among AI browser extensions worldwide moved from 23.3% to 14.2%, and its estimated monthly branded searches moved from 74K to 27.1K.

## How did search popularity change for AI browser extensions worldwide in August 2026?

- Estimated monthly branded searches for Sider worldwide fell 63.4% over 11 measured months, from 74K to 27.1K in August 2026.
- Estimated monthly branded searches for Merlin worldwide fell 33.1% over 11 measured months, from 90.5K to 60.5K in August 2026.

## Month by month

| Month | Merlin estimated searches | Merlin Share of Search | Merlin rank | Sider estimated searches | Sider Share of Search | Sider rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90.5K | 28.4% | 2 | 74K | 23.3% | 3 |
| Nov 2025 | 74K | 28% | 2 | 60.5K | 22.9% | 3 |
| Dec 2025 | 60.5K | 29.1% | 2 | 40.5K | 19.5% | 3 |
| Jan 2026 | 60.5K | 28.8% | 2 | 40.5K | 19.3% | 3 |
| Feb 2026 | 60.5K | 23.8% | 2 | 40.5K | 15.9% | 3 |
| Mar 2026 | 60.5K | 20.4% | 2 | 49.5K | 16.7% | 3 |
| Apr 2026 | 60.5K | 26% | 2 | 40.5K | 17.4% | 3 |
| May 2026 | 60.5K | 25.1% | 2 | 49.5K | 20.5% | 3 |
| Jun 2026 | 60.5K | 30.2% | 2 | 33.1K | 16.5% | 3 |
| Jul 2026 | 60.5K | 31.7% | 2 | 27.1K | 14.2% | 3 |
| Aug 2026 | 60.5K | 31.7% | 2 | 27.1K | 14.2% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Merlin’s and Sider’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Merlin**: Measured on the search term “merlin ai”.
- **Sider**: Measured on the search term “sider ai”.

- [Merlin profile](/demand/global-en/brands/merlin-ai)
- [Sider profile](/demand/global-en/brands/sider)
- [All AI browser extensions worldwide](/demand/global-en/categories/ai-browser-extensions): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Merlin or Sider?

In August 2026, Merlin had more branded searches than Sider among AI browser extensions worldwide. Merlin was estimated to have 60.5K branded searches compared to Sider’s 27.1K, and held a 31.7% Share of Search versus Sider’s 14.2%.

## Cite this page

Brandwave. "Merlin vs Sider: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/merlin-ai-vs-sider

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/merlin-ai-vs-sider. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.