--- title: "Merit vs RMS Beauty: Which is more popular?" description: "Is Merit or RMS Beauty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Clean makeup brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/merit-beauty-vs-rms-beauty" publisher: "Brandwave" --- # Merit vs RMS Beauty: Which is more popular? Is Merit or RMS Beauty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Clean makeup brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Merit and RMS Beauty - **Competitive set**: Clean makeup brands - **Market**: Global - **Month measured**: Oct 2026 - **Merit Share of Search**: 10.8% - **RMS Beauty Share of Search**: 4.9% ## Is Merit or RMS Beauty more popular in search? - In October 2026, Merit had more branded searches than RMS Beauty among clean makeup brands worldwide. Merit had about 110,000 branded searches, while RMS Beauty had 49,500. Merit made up 10.8% of all clean makeup brand searches we track, and RMS Beauty accounted for 4.9%. - Merit was ahead of RMS Beauty in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Merit’s share of searches among clean makeup brands worldwide moved from 13.6% to 10.8%, and its estimated monthly branded searches moved from 201K to 110K. - Across the 12 months ending October 2026, RMS Beauty’s share of searches among clean makeup brands worldwide moved from 5% to 4.9%, and its estimated monthly branded searches moved from 74K to 49.5K. ## Top clean makeup brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Merit was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. RMS Beauty was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Merit was listed before RMS Beauty in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ILIA | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Merit | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Saie | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Tower 28 | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | RMS Beauty | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Kosas | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Well People | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | bareMinerals | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Jones Road | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Westman Atelier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ere Perez | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kjaer Weis | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about clean makeup brands - Asked ChatGPT "Which clean makeup brand should I buy?": 1. ILIA, 2. Saie, 3. Merit, 4. Kosas - Asked ChatGPT "What are the best clean makeup brands?": 1. ILIA, 2. Saie, 3. Tower 28, 4. Merit, 5. Kosas, 6. RMS Beauty, 7. Well People - Asked ChatGPT "What's the best clean makeup for sensitive skin?": 1. Tower 28, 2. bareMinerals, 3. RMS Beauty - Searched Google, AI Overview "clean makeup": 1. Merit, 2. Well People, 3. ILIA, 4. bareMinerals - Searched Google, AI Overview "non toxic makeup": 1. ILIA, 2. RMS Beauty, 3. Kosas, 4. Merit, 5. Saie, 6. Well People Not named in any answer: Jones Road, Westman Atelier, Ere Perez and Kjaer Weis. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for clean makeup brands worldwide in October 2026? - In October 2026, Merit gained share of searches among clean makeup brands worldwide, from 9.6% to 10.8%. - Estimated monthly branded searches for RMS Beauty worldwide fell 33.1% over 12 measured months, from 74K to 49.5K in October 2026. ## How has branded search for Merit and RMS Beauty changed worldwide over the last 12 months? | Month | Merit estimated searches | Merit Share of Search | Merit rank | RMS Beauty estimated searches | RMS Beauty Share of Search | RMS Beauty rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 201K | 13.6% | 4 | 74K | 5% | 8 | | Dec 2025 | 135K | 11.6% | 5 | 74K | 6.4% | 8 | | Jan 2026 | 110K | 10.3% | 5 | 74K | 6.9% | 8 | | Feb 2026 | 110K | 11.6% | 5 | 60.5K | 6.4% | 8 | | Mar 2026 | 135K | 12% | 4 | 74K | 6.6% | 8 | | Apr 2026 | 110K | 10.3% | 6 | 74K | 6.9% | 8 | | May 2026 | 90.5K | 8.8% | 7 | 60.5K | 5.9% | 8 | | Jun 2026 | 90.5K | 9.6% | 6 | 49.5K | 5.3% | 8 | | Jul 2026 | 90.5K | 9.8% | 6 | 60.5K | 6.5% | 8 | | Aug 2026 | 90.5K | 9.4% | 7 | 49.5K | 5.2% | 8 | | Sep 2026 | 90.5K | 9.6% | 6 | 49.5K | 5.2% | 8 | | Oct 2026 | 110K | 10.8% | 6 | 49.5K | 4.9% | 8 | ## How are Merit’s and RMS Beauty’s branded searches counted? Brandwave collects information about searches that people make online using Merit’s and RMS Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Merit**: Measured on the search term “merit beauty”. - **RMS Beauty**: Measured on the search term “rms beauty”. - [Merit profile](/demand/global-en/brands/merit-beauty) - [RMS Beauty profile](/demand/global-en/brands/rms-beauty) - [All clean makeup brands worldwide](/demand/global-en/categories/clean-makeup-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Merit or RMS Beauty more popular in search? In October 2026, Merit had more branded searches than RMS Beauty among clean makeup brands worldwide. Merit had about 110,000 branded searches, while RMS Beauty had 49,500. Merit made up 10.8% of all clean makeup brand searches we track, and RMS Beauty accounted for 4.9%. ## Cite this page Brandwave. "Merit vs RMS Beauty: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/merit-beauty-vs-rms-beauty This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/merit-beauty-vs-rms-beauty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.