---
title: "Mercury Marine vs Yamaha: Which is searched more?"
description: "Which is more popular in search, Mercury Marine or Yamaha? Compare estimated monthly branded-search demand and Share of Search inside the Outboard motor brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/mercury-marine-vs-yamaha"
publisher: "Brandwave"
---

# Mercury Marine vs Yamaha: Which is searched more?

Which is more popular in search, Mercury Marine or Yamaha? Compare estimated monthly branded-search demand and Share of Search inside the Outboard motor brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Mercury Marine and Yamaha
- **Competitive set**: Outboard motor brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Mercury Marine Share of Search**: 0.18%
- **Yamaha Share of Search**: 27.3%

## Which is more popular in search, Mercury Marine or Yamaha?

- In August 2026, Yamaha had more branded searches than Mercury Marine among outboard motor brands worldwide. Yamaha was estimated to have 4.1M branded searches compared to Mercury Marine’s 27.1K, and held a 27.3% Share of Search versus Mercury Marine’s 0.18%.
- Yamaha was ahead of Mercury Marine in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mercury Marine’s estimated Share of Search among outboard motor brands worldwide moved from 0.17% to 0.18%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 11 months ending August 2026, Yamaha’s estimated Share of Search among outboard motor brands worldwide moved from 26% to 27.3%, and its estimated monthly branded searches held steady at 4.1M.

## How did search popularity change for outboard motor brands worldwide in August 2026?

Neither Mercury Marine nor Yamaha moved beyond provider rounding among outboard motor brands in Aug 2026.

## Month by month

| Month | Mercury Marine estimated searches | Mercury Marine Share of Search | Mercury Marine rank | Yamaha estimated searches | Yamaha Share of Search | Yamaha rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 27.1K | 0.17% | 4 | 4.1M | 26% | 3 |
| Nov 2025 | 22.2K | 0.14% | 4 | 4.1M | 26% | 3 |
| Dec 2025 | 18.1K | 0.12% | 4 | 4.1M | 26% | 3 |
| Jan 2026 | 22.2K | 0.14% | 4 | 4.1M | 26% | 3 |
| Feb 2026 | 22.2K | 0.15% | 4 | 4.1M | 27.3% | 2 |
| Mar 2026 | 27.1K | 0.16% | 4 | 5M | 30.1% | 2 |
| Apr 2026 | 27.1K | 0.18% | 4 | 4.1M | 27.3% | 2 |
| May 2026 | 27.1K | 0.18% | 4 | 4.1M | 27.3% | 2 |
| Jun 2026 | 27.1K | 0.18% | 5 | 4.1M | 27.3% | 2 |
| Jul 2026 | 27.1K | 0.18% | 5 | 4.1M | 27.3% | 2 |
| Aug 2026 | 27.1K | 0.18% | 5 | 4.1M | 27.3% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Mercury Marine’s and Yamaha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Mercury Marine**: Measured on the search term “mercury marine”.
- **Yamaha**: Measured on the search term “yamaha”.

- [Mercury Marine profile](/demand/global-en/brands/mercury-marine)
- [Yamaha profile](/demand/global-en/brands/yamaha)
- [All outboard motor brands worldwide](/demand/global-en/categories/outboard-motor-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Mercury Marine or Yamaha?

In August 2026, Yamaha had more branded searches than Mercury Marine among outboard motor brands worldwide. Yamaha was estimated to have 4.1M branded searches compared to Mercury Marine’s 27.1K, and held a 27.3% Share of Search versus Mercury Marine’s 0.18%.

## Cite this page

Brandwave. "Mercury Marine vs Yamaha: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/mercury-marine-vs-yamaha

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mercury-marine-vs-yamaha. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.