--- title: "Mercury vs Wise: Which is searched more?" description: "Is Mercury or Wise more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fintech set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/mercury-bank-vs-wise" publisher: "Brandwave" --- # Mercury vs Wise: Which is searched more? Is Mercury or Wise more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fintech set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mercury and Wise - **Competitive set**: Fintech - **Market**: Global - **Month measured**: Sep 2026 - **Mercury Share of Search**: 1.7% - **Wise Share of Search**: 1.6% ## Is Mercury or Wise more popular in search? - In September 2026, Mercury and Wise were level in searches among fintech worldwide, with an estimated 74K versus 71.7K branded searches, at 1.7% and 1.6% of the total. - The lead changed hands 4 times in the 12 months ending September 2026: Wise took it in December 2025, Mercury took it in January 2026, Wise took it in August 2026, Mercury took it in September 2026. - Across the 12 months ending September 2026, Mercury’s share of searches among fintech worldwide moved from 1.4% to 1.7%, and its estimated monthly branded searches moved from 60.5K to 74K. - Across the 12 months ending September 2026, Wise’s share of searches among fintech worldwide moved from 1.3% to 1.6%, and its estimated monthly branded searches moved from 58.6K to 71.7K. ## Top fintech in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Wise was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Mercury was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wise was listed before Mercury in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stripe | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Wise | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | SoFi | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Mercury | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Adyen | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Plaid | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Marqeta | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Unit | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Rapyd | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fintech - Asked ChatGPT "Which fintech platform should I use?": 1. SoFi, 2. Wise, 3. Mercury, 4. Stripe - Asked ChatGPT "What are the best fintech platforms?": 1. SoFi, 2. Stripe, 3. Mercury, 4. Wise, 5. Plaid, 6. Adyen, 7. Unit - Asked ChatGPT "What's the best fintech platform for payments infrastructure?": 1. Stripe, 2. Adyen, 3. Marqeta - Searched Google, AI Overview "fintech platform": 1. Wise, 2. Stripe, 3. Plaid - Searched Google, AI Overview "payment infrastructure": named none of the brands we track Not named in any answer: Rapyd. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for fintech worldwide in September 2026? - In September 2026, Mercury rose from 5th to 4th among fintech worldwide. - In September 2026, Wise fell from 4th to 5th among fintech worldwide. ## Month by month | Month | Mercury estimated searches | Mercury Share of Search | Mercury rank | Wise estimated searches | Wise Share of Search | Wise rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 1.4% | 4 | 58.6K | 1.3% | 5 | | Nov 2025 | 60.5K | 1.5% | 4 | 55.3K | 1.3% | 5 | | Dec 2025 | 60.5K | 1.6% | 5 | 62.7K | 1.7% | 4 | | Jan 2026 | 74K | 1.7% | 4 | 71.7K | 1.6% | 5 | | Feb 2026 | 74K | 1.7% | 4 | 58.6K | 1.4% | 5 | | Mar 2026 | 90.5K | 1.8% | 4 | 76.6K | 1.5% | 5 | | Apr 2026 | 90.5K | 2% | 4 | 71.7K | 1.6% | 5 | | May 2026 | 74K | 1.7% | 4 | 71.7K | 1.6% | 5 | | Jun 2026 | 74K | 1.7% | 4 | 71.7K | 1.6% | 5 | | Jul 2026 | 74K | 1.7% | 4 | 71.7K | 1.6% | 5 | | Aug 2026 | 74K | 1.7% | 5 | 82.7K | 1.9% | 4 | | Sep 2026 | 74K | 1.7% | 4 | 71.7K | 1.6% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Mercury’s and Wise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mercury**: Measured on the search term “mercury bank”. - **Wise**: Measured on the search terms “transfer wise app”, “transferwise apps”, “transferwise mobile app”, “transferwise wise”, “wise app” and “wise business”, summed into one figure. - [Mercury profile](/demand/global-en/brands/mercury-bank) - [Wise profile](/demand/global-en/brands/wise) - [All fintech worldwide](/demand/global-en/categories/fintech): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Mercury or Wise more popular in search? In September 2026, Mercury and Wise were level in searches among fintech worldwide, with an estimated 74K versus 71.7K branded searches, at 1.7% and 1.6% of the total. ## Cite this page Brandwave. "Mercury vs Wise: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/mercury-bank-vs-wise This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mercury-bank-vs-wise. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.