--- title: "Mercury vs SoFi: Which is searched more?" description: "Is Mercury or SoFi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fintech set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/mercury-bank-vs-sofi" publisher: "Brandwave" --- # Mercury vs SoFi: Which is searched more? Is Mercury or SoFi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fintech set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mercury and SoFi - **Competitive set**: Fintech - **Market**: Global - **Month measured**: Sep 2026 - **Mercury Share of Search**: 1.7% - **SoFi Share of Search**: 27.7% ## Is Mercury or SoFi more popular in search? - In September 2026, SoFi had more branded searches than Mercury among fintech worldwide. SoFi had about 1.2 million branded searches, while Mercury had 74,000. SoFi made up 27.7% of all fintech searches we track, and Mercury accounted for 1.7%. - SoFi was ahead of Mercury in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Mercury’s share of searches among fintech worldwide moved from 1.4% to 1.7%, and its estimated monthly branded searches moved from 60.5K to 74K. - Across the 12 months ending September 2026, SoFi’s share of searches among fintech worldwide held steady at 27.7%, and its estimated monthly branded searches held steady at 1.2M. ## Top fintech in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Mercury and SoFi were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. SoFi was listed before Mercury in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stripe | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Wise | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | SoFi | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Mercury | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Adyen | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Plaid | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Marqeta | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Unit | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Rapyd | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fintech - Asked ChatGPT "Which fintech platform should I use?": 1. SoFi, 2. Wise, 3. Mercury, 4. Stripe - Asked ChatGPT "What are the best fintech platforms?": 1. SoFi, 2. Stripe, 3. Mercury, 4. Wise, 5. Plaid, 6. Adyen, 7. Unit - Asked ChatGPT "What's the best fintech platform for payments infrastructure?": 1. Stripe, 2. Adyen, 3. Marqeta - Searched Google, AI Overview "fintech platform": 1. Wise, 2. Stripe, 3. Plaid - Searched Google, AI Overview "payment infrastructure": named none of the brands we track Not named in any answer: Rapyd. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for fintech worldwide in September 2026? - In September 2026, Mercury rose from 5th to 4th among fintech worldwide. ## Month by month | Month | Mercury estimated searches | Mercury Share of Search | Mercury rank | SoFi estimated searches | SoFi Share of Search | SoFi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 1.4% | 4 | 1.2M | 27.7% | 2 | | Nov 2025 | 60.5K | 1.5% | 4 | 1M | 24.2% | 2 | | Dec 2025 | 60.5K | 1.6% | 5 | 1M | 27.2% | 2 | | Jan 2026 | 74K | 1.7% | 4 | 1.2M | 27.6% | 2 | | Feb 2026 | 74K | 1.7% | 4 | 1M | 23.6% | 2 | | Mar 2026 | 90.5K | 1.8% | 4 | 1.2M | 24% | 2 | | Apr 2026 | 90.5K | 2% | 4 | 1.2M | 27.4% | 2 | | May 2026 | 74K | 1.7% | 4 | 1.2M | 27.5% | 2 | | Jun 2026 | 74K | 1.7% | 4 | 1.2M | 27.3% | 2 | | Jul 2026 | 74K | 1.7% | 4 | 1.2M | 27.8% | 2 | | Aug 2026 | 74K | 1.7% | 5 | 1.2M | 27.6% | 2 | | Sep 2026 | 74K | 1.7% | 4 | 1.2M | 27.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Mercury’s and SoFi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mercury**: Measured on the search term “mercury bank”. - **SoFi**: Measured on the search term “sofi”. - [Mercury profile](/demand/global-en/brands/mercury-bank) - [SoFi profile](/demand/global-en/brands/sofi) - [All fintech worldwide](/demand/global-en/categories/fintech): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Mercury or SoFi more popular in search? In September 2026, SoFi had more branded searches than Mercury among fintech worldwide. SoFi had about 1.2 million branded searches, while Mercury had 74,000. SoFi made up 27.7% of all fintech searches we track, and Mercury accounted for 1.7%. ## Cite this page Brandwave. "Mercury vs SoFi: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/mercury-bank-vs-sofi This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mercury-bank-vs-sofi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.