---
title: "Mepps vs Yo-Zuri: Which is more popular by branded search?"
description: "Which is more popular in search, Mepps or Yo-Zuri? Compare estimated monthly branded-search demand and Share of Search inside the Fishing lures set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/mepps-vs-yo-zuri"
publisher: "Brandwave"
---

# Mepps vs Yo-Zuri: Which is more popular by branded search?

Which is more popular in search, Mepps or Yo-Zuri? Compare estimated monthly branded-search demand and Share of Search inside the Fishing lures set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Mepps and Yo-Zuri
- **Competitive set**: Fishing lures
- **Market**: Global
- **Month measured**: Aug 2026
- **Mepps Share of Search**: 2.2%
- **Yo-Zuri Share of Search**: 6.8%

## Which is more popular in search, Mepps or Yo-Zuri?

- In August 2026, Yo-Zuri had more branded searches than Mepps among fishing lures worldwide. Yo-Zuri was estimated to have 11K branded searches compared to Mepps’ 3.6K, and held a 6.8% Share of Search versus Mepps’ 2.2%.
- Yo-Zuri was ahead of Mepps in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mepps’ estimated Share of Search among fishing lures worldwide moved from 1.1% to 2.2%, and its estimated monthly branded searches moved from 1.9K to 3.6K.
- Across the 11 months ending August 2026, Yo-Zuri’s estimated Share of Search among fishing lures worldwide moved from 7.7% to 6.8%, and its estimated monthly branded searches moved from 12.8K to 11K.

## How did search popularity change for fishing lures worldwide in August 2026?

- In August 2026, Mepps lost estimated Share of Search among fishing lures worldwide, from 2.8% to 2.2%.
- In August 2026, Yo-Zuri rose from 5th to 4th among fishing lures worldwide.

## Month by month

| Month | Mepps estimated searches | Mepps Share of Search | Mepps rank | Yo-Zuri estimated searches | Yo-Zuri Share of Search | Yo-Zuri rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.9K | 1.1% | 6 | 12.8K | 7.7% | 4 |
| Nov 2025 | 1.6K | 1% | 6 | 11K | 7% | 4 |
| Dec 2025 | 1.9K | 1.3% | 6 | 11K | 7.5% | 4 |
| Jan 2026 | 1.9K | 1.5% | 6 | 9.5K | 7.7% | 4 |
| Feb 2026 | 1.9K | 1.6% | 6 | 9K | 7.7% | 4 |
| Mar 2026 | 2.9K | 1.8% | 6 | 11.7K | 7.4% | 5 |
| Apr 2026 | 3.6K | 2.4% | 6 | 11.7K | 7.9% | 5 |
| May 2026 | 3.6K | 2.1% | 6 | 11.7K | 6.7% | 5 |
| Jun 2026 | 4.4K | 2.5% | 6 | 11.7K | 6.7% | 5 |
| Jul 2026 | 4.4K | 2.8% | 6 | 11K | 7% | 5 |
| Aug 2026 | 3.6K | 2.2% | 6 | 11K | 6.8% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Mepps’ and Yo-Zuri’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Mepps**: Measured on the search term “mepps lures”.
- **Yo-Zuri**: Measured on the search terms “yo zuri” and “yo zuri lures”, summed into one figure.

- [Mepps profile](/demand/global-en/brands/mepps)
- [Yo-Zuri profile](/demand/global-en/brands/yo-zuri)
- [All fishing lures worldwide](/demand/global-en/categories/fishing-lures): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Mepps or Yo-Zuri?

In August 2026, Yo-Zuri had more branded searches than Mepps among fishing lures worldwide. Yo-Zuri was estimated to have 11K branded searches compared to Mepps’ 3.6K, and held a 6.8% Share of Search versus Mepps’ 2.2%.

## Cite this page

Brandwave. "Mepps vs Yo-Zuri: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/mepps-vs-yo-zuri

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mepps-vs-yo-zuri. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.