--- title: "memoQ vs Smartling: Which is searched more?" description: "Is memoQ or Smartling more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Translation management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/memoq-vs-smartling" publisher: "Brandwave" --- # memoQ vs Smartling: Which is searched more? Is memoQ or Smartling more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Translation management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: memoQ and Smartling - **Competitive set**: Translation management platforms - **Market**: Global - **Month measured**: Sep 2026 - **memoQ Share of Search**: 22.7% - **Smartling Share of Search**: 15.7% ## Is memoQ or Smartling more popular in search? - In September 2026, memoQ had more branded searches than Smartling among translation management platforms worldwide. memoQ had about 12,100 branded searches, while Smartling had 8,380. memoQ made up 22.7% of all translation management platform searches we track, and Smartling accounted for 15.7%. - memoQ was ahead of Smartling in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, memoQ’s share of searches among translation management platforms worldwide moved from 25.8% to 22.7%, and its estimated monthly branded searches moved from 18.1K to 12.1K. - Across the 12 months ending September 2026, Smartling’s share of searches among translation management platforms worldwide moved from 14.6% to 15.7%, and its estimated monthly branded searches moved from 10.2K to 8.4K. ## Top translation management platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Smartling was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. memoQ was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Smartling was listed before memoQ in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lokalise | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Phrase | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Crowdin | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Smartling | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | memoQ | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Transifex | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Memsource | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about translation management platforms - Asked ChatGPT "Which translation management platform should I use?": 1. Lokalise, 2. Phrase, 3. Smartling, 4. Crowdin - Asked ChatGPT "What are the best translation management platforms?": 1. Phrase, 2. Lokalise, 3. Crowdin, 4. Smartling, 5. memoQ, 6. Transifex - Asked ChatGPT "What's the best translation management platform for localisation workflows?": 1. Lokalise, 2. Phrase, 3. Crowdin, 4. Smartling, 5. memoQ - Searched Google, AI Overview "tms software": named none of the brands we track - Searched Google, AI Overview "localisation platform": 1. Crowdin, 2. Lokalise, 3. Phrase Not named in any answer: Memsource. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for translation management platforms worldwide in September 2026? - In September 2026, Smartling overtook Lokalise to rank 3rd among translation management platforms worldwide, with 15.7% of the searches. - In September 2026, memoQ gained share of searches among translation management platforms worldwide, from 20.8% to 22.7%. ## Month by month | Month | memoQ estimated searches | memoQ Share of Search | memoQ rank | Smartling estimated searches | Smartling Share of Search | Smartling rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 25.8% | 2 | 10.2K | 14.6% | 4 | | Nov 2025 | 14.8K | 22.8% | 2 | 8.4K | 13% | 4 | | Dec 2025 | 12.1K | 21.7% | 2 | 8.6K | 15.4% | 4 | | Jan 2026 | 14.8K | 21.2% | 2 | 10.3K | 14.8% | 4 | | Feb 2026 | 12.1K | 19.7% | 3 | 8.4K | 13.7% | 4 | | Mar 2026 | 14.8K | 21.5% | 3 | 10.2K | 14.9% | 4 | | Apr 2026 | 12.1K | 20% | 3 | 8.4K | 13.8% | 4 | | May 2026 | 12.1K | 21.1% | 2 | 8.4K | 14.6% | 4 | | Jun 2026 | 12.1K | 22.4% | 2 | 8.4K | 15.5% | 4 | | Jul 2026 | 9.9K | 20.1% | 2 | 8.4K | 17.1% | 3 | | Aug 2026 | 9.9K | 20.8% | 2 | 6.8K | 14.3% | 4 | | Sep 2026 | 12.1K | 22.7% | 2 | 8.4K | 15.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using memoQ’s and Smartling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **memoQ**: Measured on the search term “memoq”. - **Smartling**: Measured on the search terms “smartling”, “smartling platform”, “smartling translation” and “translation smartling”, summed into one figure. - [memoQ profile](/demand/global-en/brands/memoq) - [Smartling profile](/demand/global-en/brands/smartling) - [All translation management platforms worldwide](/demand/global-en/categories/translation-management-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is memoQ or Smartling more popular in search? In September 2026, memoQ had more branded searches than Smartling among translation management platforms worldwide. memoQ had about 12,100 branded searches, while Smartling had 8,380. memoQ made up 22.7% of all translation management platform searches we track, and Smartling accounted for 15.7%. ## Cite this page Brandwave. "memoQ vs Smartling: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/memoq-vs-smartling This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/memoq-vs-smartling. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.