---
title: "Memo vs Truescope: Which is more popular by branded search?"
description: "Which is more popular in search, Memo or Truescope? Compare estimated monthly branded-search demand and Share of Search inside the Earned media measurement platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/memo-vs-truescope"
publisher: "Brandwave"
---

# Memo vs Truescope: Which is more popular by branded search?

Which is more popular in search, Memo or Truescope? Compare estimated monthly branded-search demand and Share of Search inside the Earned media measurement platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Memo and Truescope
- **Competitive set**: Earned media measurement platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Memo Share of Search**: 1.9%
- **Truescope Share of Search**: 11.8%

## Which is more popular in search, Memo or Truescope?

- In August 2026, Truescope had more branded searches than Memo among earned media measurement platforms worldwide. Truescope was estimated to have 1K branded searches compared to Memo’s 170, and held an 11.8% Share of Search versus Memo’s 1.9%.
- Truescope was ahead of Memo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Memo’s estimated Share of Search among earned media measurement platforms worldwide moved from 1.8% to 1.9%, and its estimated monthly branded searches moved from 260 to 170.
- Across the 11 months ending August 2026, Truescope’s estimated Share of Search among earned media measurement platforms worldwide moved from 7.3% to 11.8%, and its estimated monthly branded searches moved from 1.1K to 1K.

## How did search popularity change for earned media measurement platforms worldwide in August 2026?

- In August 2026, Truescope gained estimated Share of Search among earned media measurement platforms worldwide, from 11.2% to 11.8%.
- Estimated monthly branded searches for Memo worldwide fell 34.6% over 11 measured months, from 260 to 170 in August 2026.

## Month by month

| Month | Memo estimated searches | Memo Share of Search | Memo rank | Truescope estimated searches | Truescope Share of Search | Truescope rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 260 | 1.8% | 4 | 1.1K | 7.3% | 3 |
| Nov 2025 | 260 | 2.1% | 4 | 1K | 8.1% | 3 |
| Dec 2025 | 210 | 1.8% | 4 | 750 | 6.4% | 3 |
| Jan 2026 | 260 | 2.2% | 4 | 1K | 8.6% | 3 |
| Feb 2026 | 260 | 2.2% | 4 | 910 | 7.6% | 3 |
| Mar 2026 | 320 | 2.3% | 4 | 1.1K | 7.6% | 3 |
| Apr 2026 | 210 | 1.8% | 4 | 1K | 8.9% | 3 |
| May 2026 | 260 | 2.5% | 4 | 1.4K | 12.9% | 3 |
| Jun 2026 | 210 | 1.8% | 4 | 1K | 8.6% | 3 |
| Jul 2026 | 210 | 1.8% | 4 | 1.3K | 11.2% | 3 |
| Aug 2026 | 170 | 1.9% | 4 | 1K | 11.8% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Memo’s and Truescope’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Memo**: Measured on the search term “memo.co”.
- **Truescope**: Measured on the search terms “truescope” and “truescope media monitoring”, summed into one figure.

- [Memo profile](/demand/global-en/brands/memo)
- [Truescope profile](/demand/global-en/brands/truescope)
- [All earned media measurement platforms worldwide](/demand/global-en/categories/earned-media-measurement-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Memo or Truescope?

In August 2026, Truescope had more branded searches than Memo among earned media measurement platforms worldwide. Truescope was estimated to have 1K branded searches compared to Memo’s 170, and held an 11.8% Share of Search versus Memo’s 1.9%.

## Cite this page

Brandwave. "Memo vs Truescope: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/memo-vs-truescope

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/memo-vs-truescope. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.