---
title: "Meltwater vs YouScan: Which is more popular by branded search?"
description: "Which is more popular in search, Meltwater or YouScan? Compare estimated monthly branded-search demand and Share of Search inside the Brand monitoring tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/meltwater-vs-youscan"
publisher: "Brandwave"
---

# Meltwater vs YouScan: Which is more popular by branded search?

Which is more popular in search, Meltwater or YouScan? Compare estimated monthly branded-search demand and Share of Search inside the Brand monitoring tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Meltwater and YouScan
- **Competitive set**: Brand monitoring tools
- **Market**: Global
- **Month measured**: Aug 2026
- **Meltwater Share of Search**: 52.2%
- **YouScan Share of Search**: 4.6%

## Which is more popular in search, Meltwater or YouScan?

- In August 2026, Meltwater had more branded searches than YouScan among brand monitoring tools worldwide. Meltwater was estimated to have 60.8K branded searches compared to YouScan’s 5.4K, and held a 52.2% Share of Search versus YouScan’s 4.6%.
- Meltwater was ahead of YouScan in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Meltwater’s estimated Share of Search among brand monitoring tools worldwide moved from 45% to 52.2%, and its estimated monthly branded searches moved from 74.3K to 60.8K.
- Across the 11 months ending August 2026, YouScan’s estimated Share of Search among brand monitoring tools worldwide moved from 4% to 4.6%, and its estimated monthly branded searches moved from 6.6K to 5.4K.

## How did search popularity change for brand monitoring tools worldwide in August 2026?

- Meltwater’s estimated Share of Search among brand monitoring tools worldwide has gained ground for 3 months in a row, from 46.9% to 52.2% in August 2026.
- Estimated monthly branded searches for YouScan worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

## Month by month

| Month | Meltwater estimated searches | Meltwater Share of Search | Meltwater rank | YouScan estimated searches | YouScan Share of Search | YouScan rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 74.3K | 45% | 1 | 6.6K | 4% | 4 |
| Nov 2025 | 60.8K | 42.6% | 1 | 5.4K | 3.8% | 4 |
| Dec 2025 | 49.7K | 42.4% | 1 | 5.4K | 4.6% | 4 |
| Jan 2026 | 60.9K | 44.7% | 1 | 6.6K | 4.8% | 4 |
| Feb 2026 | 60.9K | 46.3% | 1 | 8.1K | 6.2% | 4 |
| Mar 2026 | 60.9K | 42.4% | 1 | 6.6K | 4.6% | 4 |
| Apr 2026 | 60.9K | 46.9% | 1 | 6.6K | 5.1% | 4 |
| May 2026 | 61K | 46.9% | 1 | 6.6K | 5.1% | 4 |
| Jun 2026 | 60.9K | 47% | 1 | 6.6K | 5.1% | 4 |
| Jul 2026 | 60.9K | 52.1% | 1 | 5.4K | 4.6% | 4 |
| Aug 2026 | 60.8K | 52.2% | 1 | 5.4K | 4.6% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Meltwater’s and YouScan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Meltwater**: Measured on the search terms “meltwater”, “meltwater media intelligence” and “meltwater social listening”, summed into one figure.
- **YouScan**: Measured on the search term “youscan”.

- [Meltwater profile](/demand/global-en/brands/meltwater)
- [YouScan profile](/demand/global-en/brands/youscan)
- [All brand monitoring tools worldwide](/demand/global-en/categories/brand-monitoring-tools): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Meltwater or YouScan?

In August 2026, Meltwater had more branded searches than YouScan among brand monitoring tools worldwide. Meltwater was estimated to have 60.8K branded searches compared to YouScan’s 5.4K, and held a 52.2% Share of Search versus YouScan’s 4.6%.

## Cite this page

Brandwave. "Meltwater vs YouScan: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/meltwater-vs-youscan

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/meltwater-vs-youscan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.