--- title: "Melissa & Doug vs Usborne: Which is searched more?" description: "Is Melissa & Doug or Usborne more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sticker books brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/melissa-and-doug-vs-usborne" publisher: "Brandwave" --- # Melissa & Doug vs Usborne: Which is searched more? Is Melissa & Doug or Usborne more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sticker books brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Melissa & Doug and Usborne - **Competitive set**: Sticker books brands - **Market**: Global - **Month measured**: Sep 2026 - **Melissa & Doug Share of Search**: 8.8% - **Usborne Share of Search**: 1.2% ## Is Melissa & Doug or Usborne more popular in search? - In September 2026, Melissa & Doug had more branded searches than Usborne among sticker books brands worldwide. Melissa & Doug had about 135,000 branded searches, while Usborne had 18,100. Melissa & Doug made up 8.8% of all sticker books brand searches we track, and Usborne accounted for 1.2%. - Melissa & Doug was ahead of Usborne in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Melissa & Doug’s share of searches among sticker books brands worldwide moved from 6.7% to 8.8%, and its estimated monthly branded searches held steady at 135K. - Across the 12 months ending September 2026, Usborne’s share of searches among sticker books brands worldwide moved from 1.1% to 1.2%, and its estimated monthly branded searches moved from 22.2K to 18.1K. ## Top sticker books brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Melissa & Doug was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Usborne was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Melissa & Doug was listed before Usborne in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Usborne | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Melissa & Doug | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | DK | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Fashion Angels | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | National Geographic | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | The Works | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bendon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sticker books brands - Asked ChatGPT "Which sticker books brand should I buy?": 1. Fashion Angels, 2. DK, 3. Melissa & Doug - Asked ChatGPT "What are the best sticker books brands?": 1. Melissa & Doug, 2. Usborne, 3. DK, 4. Fashion Angels - Asked ChatGPT "What's the best sticker books brand for kids?": 1. Melissa & Doug, 2. Usborne, 3. DK - Searched Google, AI Overview "sticker books": named none of the brands we track - Searched Google, AI Overview "sticker activity books": 1. Usborne, 2. National Geographic Not named in any answer: The Works and Bendon. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for sticker books brands worldwide in September 2026? - In September 2026, Melissa & Doug lost share of searches among sticker books brands worldwide, from 9.6% to 8.8%. - Estimated monthly branded searches for Usborne worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026. ## Month by month | Month | Melissa & Doug estimated searches | Melissa & Doug Share of Search | Melissa & Doug rank | Usborne estimated searches | Usborne Share of Search | Usborne rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 6.7% | 3 | 22.2K | 1.1% | 5 | | Nov 2025 | 247K | 10.6% | 3 | 27.1K | 1.2% | 4 | | Dec 2025 | 202K | 9.6% | 3 | 22.2K | 1.1% | 5 | | Jan 2026 | 110K | 6% | 3 | 22.2K | 1.2% | 5 | | Feb 2026 | 90.8K | 5% | 3 | 18.1K | 1% | 5 | | Mar 2026 | 110K | 5.3% | 3 | 18.1K | 0.87% | 6 | | Apr 2026 | 90.9K | 6% | 3 | 18.1K | 1.2% | 6 | | May 2026 | 90.8K | 6% | 3 | 18.1K | 1.2% | 6 | | Jun 2026 | 90.8K | 7.3% | 3 | 14.8K | 1.2% | 6 | | Jul 2026 | 110K | 7.9% | 3 | 18.1K | 1.3% | 5 | | Aug 2026 | 135K | 9.6% | 3 | 18.1K | 1.3% | 6 | | Sep 2026 | 135K | 8.8% | 3 | 18.1K | 1.2% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Melissa & Doug’s and Usborne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Melissa & Doug**: Measured on the search terms “melissa doug” and “melissadoug toys”, summed into one figure. - **Usborne**: Measured on the search term “usborne”. - [Melissa & Doug profile](/demand/global-en/brands/melissa-and-doug) - [Usborne profile](/demand/global-en/brands/usborne) - [All sticker books brands worldwide](/demand/global-en/categories/sticker-books-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Melissa & Doug or Usborne more popular in search? In September 2026, Melissa & Doug had more branded searches than Usborne among sticker books brands worldwide. Melissa & Doug had about 135,000 branded searches, while Usborne had 18,100. Melissa & Doug made up 8.8% of all sticker books brand searches we track, and Usborne accounted for 1.2%. ## Cite this page Brandwave. "Melissa & Doug vs Usborne: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/melissa-and-doug-vs-usborne This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/melissa-and-doug-vs-usborne. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.