--- title: "Melissa & Doug vs Schleich: Which is searched more?" description: "Is Melissa & Doug or Schleich more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Farm animals brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/melissa-and-doug-vs-schleich" publisher: "Brandwave" --- # Melissa & Doug vs Schleich: Which is searched more? Is Melissa & Doug or Schleich more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Farm animals brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Melissa & Doug and Schleich - **Competitive set**: Farm animals brands - **Market**: Global - **Month measured**: Sep 2026 - **Melissa & Doug Share of Search**: 9.3% - **Schleich Share of Search**: 16.8% ## Is Melissa & Doug or Schleich more popular in search? - In September 2026, Schleich had more branded searches than Melissa & Doug among farm animals brands worldwide. Schleich had about 246,000 branded searches, while Melissa & Doug had 135,000. Schleich made up 16.8% of all farm animals brand searches we track, and Melissa & Doug accounted for 9.3%. - Schleich was ahead of Melissa & Doug in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Melissa & Doug’s share of searches among farm animals brands worldwide moved from 7.5% to 9.3%, and its estimated monthly branded searches held steady at 135K. - Across the 12 months ending September 2026, Schleich’s share of searches among farm animals brands worldwide moved from 20.3% to 16.8%, and its estimated monthly branded searches moved from 368K to 246K. ## Top farm animals brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Schleich appeared in all five answers. Melissa & Doug was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Schleich was listed before Melissa & Doug in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Schleich | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Safari Ltd | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Melissa & Doug | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Playmobil | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Fisher-Price | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about farm animals brands - Asked ChatGPT "Which farm animals brand should I buy?": 1. Schleich, 2. Fisher-Price - Asked ChatGPT "What are the best farm animals brands?": 1. Schleich, 2. Safari Ltd - Asked ChatGPT "What's the best farm animals brand for a child?": 1. Schleich, 2. Melissa & Doug - Searched Google, AI Overview "farm animal toys": 1. Safari Ltd, 2. Schleich - Searched Google, AI Overview "farm animal figures": 1. Safari Ltd, 2. Schleich Not named in any answer: Playmobil. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for farm animals brands worldwide in September 2026? - Melissa & Doug’s share of searches among farm animals brands worldwide has gained ground for 3 months in a row, from 7.7% to 9.3% in September 2026. - Estimated monthly branded searches for Schleich worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026. ## Month by month | Month | Melissa & Doug estimated searches | Melissa & Doug Share of Search | Melissa & Doug rank | Schleich estimated searches | Schleich Share of Search | Schleich rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 7.5% | 4 | 368K | 20.3% | 2 | | Nov 2025 | 247K | 8.9% | 4 | 550K | 19.9% | 2 | | Dec 2025 | 202K | 7.7% | 4 | 450K | 17.2% | 3 | | Jan 2026 | 110K | 7.4% | 4 | 246K | 16.5% | 3 | | Feb 2026 | 90.8K | 6.6% | 4 | 246K | 17.9% | 2 | | Mar 2026 | 110K | 7.7% | 4 | 246K | 17.1% | 3 | | Apr 2026 | 90.9K | 6.4% | 4 | 246K | 17.4% | 3 | | May 2026 | 90.8K | 7.4% | 4 | 201K | 16.5% | 3 | | Jun 2026 | 90.8K | 7.7% | 4 | 201K | 17.1% | 3 | | Jul 2026 | 110K | 8.6% | 4 | 246K | 19.1% | 3 | | Aug 2026 | 135K | 9.3% | 4 | 246K | 16.8% | 3 | | Sep 2026 | 135K | 9.3% | 4 | 246K | 16.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Melissa & Doug’s and Schleich’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Melissa & Doug**: Measured on the search terms “melissa doug” and “melissadoug toys”, summed into one figure. - **Schleich**: Measured on the search term “schleich”. - [Melissa & Doug profile](/demand/global-en/brands/melissa-and-doug) - [Schleich profile](/demand/global-en/brands/schleich) - [All farm animals brands worldwide](/demand/global-en/categories/farm-animals-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Melissa & Doug or Schleich more popular in search? In September 2026, Schleich had more branded searches than Melissa & Doug among farm animals brands worldwide. Schleich had about 246,000 branded searches, while Melissa & Doug had 135,000. Schleich made up 16.8% of all farm animals brand searches we track, and Melissa & Doug accounted for 9.3%. ## Cite this page Brandwave. "Melissa & Doug vs Schleich: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/melissa-and-doug-vs-schleich This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/melissa-and-doug-vs-schleich. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.