--- title: "Melissa & Doug vs Safari Ltd: Which is searched more?" description: "Is Melissa & Doug or Safari Ltd more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Farm animals brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/melissa-and-doug-vs-safari-ltd" publisher: "Brandwave" --- # Melissa & Doug vs Safari Ltd: Which is searched more? Is Melissa & Doug or Safari Ltd more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Farm animals brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Melissa & Doug and Safari Ltd - **Competitive set**: Farm animals brands - **Market**: Global - **Month measured**: Sep 2026 - **Melissa & Doug Share of Search**: 9.3% - **Safari Ltd Share of Search**: 0.68% ## Is Melissa & Doug or Safari Ltd more popular in search? - In September 2026, Melissa & Doug had more branded searches than Safari Ltd among farm animals brands worldwide. Melissa & Doug had about 135,000 branded searches, while Safari Ltd had 9,900. Melissa & Doug made up 9.3% of all farm animals brand searches we track, and Safari Ltd accounted for 0.68%. - Melissa & Doug was ahead of Safari Ltd in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Melissa & Doug’s share of searches among farm animals brands worldwide moved from 7.5% to 9.3%, and its estimated monthly branded searches held steady at 135K. - Across the 12 months ending September 2026, Safari Ltd’s share of searches among farm animals brands worldwide moved from 0.55% to 0.68%, and its estimated monthly branded searches held steady at 9.9K. ## Top farm animals brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Safari Ltd was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Melissa & Doug was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Safari Ltd was listed before Melissa & Doug in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Schleich | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Safari Ltd | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Melissa & Doug | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Playmobil | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Fisher-Price | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about farm animals brands - Asked ChatGPT "Which farm animals brand should I buy?": 1. Schleich, 2. Fisher-Price - Asked ChatGPT "What are the best farm animals brands?": 1. Schleich, 2. Safari Ltd - Asked ChatGPT "What's the best farm animals brand for a child?": 1. Schleich, 2. Melissa & Doug - Searched Google, AI Overview "farm animal toys": 1. Safari Ltd, 2. Schleich - Searched Google, AI Overview "farm animal figures": 1. Safari Ltd, 2. Schleich Not named in any answer: Playmobil. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for farm animals brands worldwide in September 2026? - Melissa & Doug’s share of searches among farm animals brands worldwide has gained ground for 3 months in a row, from 7.7% to 9.3% in September 2026. ## Month by month | Month | Melissa & Doug estimated searches | Melissa & Doug Share of Search | Melissa & Doug rank | Safari Ltd estimated searches | Safari Ltd Share of Search | Safari Ltd rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 7.5% | 4 | 9.9K | 0.55% | 5 | | Nov 2025 | 247K | 8.9% | 4 | 12.1K | 0.44% | 5 | | Dec 2025 | 202K | 7.7% | 4 | 12.1K | 0.46% | 5 | | Jan 2026 | 110K | 7.4% | 4 | 9.9K | 0.66% | 5 | | Feb 2026 | 90.8K | 6.6% | 4 | 9.9K | 0.72% | 5 | | Mar 2026 | 110K | 7.7% | 4 | 9.9K | 0.69% | 5 | | Apr 2026 | 90.9K | 6.4% | 4 | 9.9K | 0.7% | 5 | | May 2026 | 90.8K | 7.4% | 4 | 9.9K | 0.81% | 5 | | Jun 2026 | 90.8K | 7.7% | 4 | 9.9K | 0.84% | 5 | | Jul 2026 | 110K | 8.6% | 4 | 9.9K | 0.77% | 5 | | Aug 2026 | 135K | 9.3% | 4 | 12.1K | 0.83% | 5 | | Sep 2026 | 135K | 9.3% | 4 | 9.9K | 0.68% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Melissa & Doug’s and Safari Ltd’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Melissa & Doug**: Measured on the search terms “melissa doug” and “melissadoug toys”, summed into one figure. - **Safari Ltd**: Measured on the search term “safari ltd”. - [Melissa & Doug profile](/demand/global-en/brands/melissa-and-doug) - [Safari Ltd profile](/demand/global-en/brands/safari-ltd) - [All farm animals brands worldwide](/demand/global-en/categories/farm-animals-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Melissa & Doug or Safari Ltd more popular in search? In September 2026, Melissa & Doug had more branded searches than Safari Ltd among farm animals brands worldwide. Melissa & Doug had about 135,000 branded searches, while Safari Ltd had 9,900. Melissa & Doug made up 9.3% of all farm animals brand searches we track, and Safari Ltd accounted for 0.68%. ## Cite this page Brandwave. "Melissa & Doug vs Safari Ltd: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/melissa-and-doug-vs-safari-ltd This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/melissa-and-doug-vs-safari-ltd. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.