--- title: "Melissa & Doug vs National Geographic: Which is searched more?" description: "Is Melissa & Doug or National Geographic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sticker books brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/melissa-and-doug-vs-national-geographic" publisher: "Brandwave" --- # Melissa & Doug vs National Geographic: Which is searched more? Is Melissa & Doug or National Geographic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sticker books brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Melissa & Doug and National Geographic - **Competitive set**: Sticker books brands - **Market**: Global - **Month measured**: Sep 2026 - **Melissa & Doug Share of Search**: 8.8% - **National Geographic Share of Search**: 43.7% ## Is Melissa & Doug or National Geographic more popular in search? - In September 2026, National Geographic had more branded searches than Melissa & Doug among sticker books brands worldwide. National Geographic had about 673,000 branded searches, while Melissa & Doug had 135,000. National Geographic made up 43.7% of all sticker books brand searches we track, and Melissa & Doug accounted for 8.8%. - National Geographic was ahead of Melissa & Doug in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Melissa & Doug’s share of searches among sticker books brands worldwide moved from 6.7% to 8.8%, and its estimated monthly branded searches held steady at 135K. - Across the 12 months ending September 2026, National Geographic’s share of searches among sticker books brands worldwide moved from 49.4% to 43.7%, and its estimated monthly branded searches moved from 1M to 673K. ## Top sticker books brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Melissa & Doug was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. National Geographic was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Melissa & Doug was listed before National Geographic in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Usborne | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Melissa & Doug | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | DK | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Fashion Angels | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | National Geographic | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | The Works | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bendon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sticker books brands - Asked ChatGPT "Which sticker books brand should I buy?": 1. Fashion Angels, 2. DK, 3. Melissa & Doug - Asked ChatGPT "What are the best sticker books brands?": 1. Melissa & Doug, 2. Usborne, 3. DK, 4. Fashion Angels - Asked ChatGPT "What's the best sticker books brand for kids?": 1. Melissa & Doug, 2. Usborne, 3. DK - Searched Google, AI Overview "sticker books": named none of the brands we track - Searched Google, AI Overview "sticker activity books": 1. Usborne, 2. National Geographic Not named in any answer: The Works and Bendon. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for sticker books brands worldwide in September 2026? - In September 2026, National Geographic overtook The Works to become the leader among sticker books brands worldwide, with 43.7% of the searches. - In September 2026, Melissa & Doug lost share of searches among sticker books brands worldwide, from 9.6% to 8.8%. ## Month by month | Month | Melissa & Doug estimated searches | Melissa & Doug Share of Search | Melissa & Doug rank | National Geographic estimated searches | National Geographic Share of Search | National Geographic rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 6.7% | 3 | 1M | 49.4% | 1 | | Nov 2025 | 247K | 10.6% | 3 | 1M | 43.2% | 1 | | Dec 2025 | 202K | 9.6% | 3 | 823K | 39.4% | 2 | | Jan 2026 | 110K | 6% | 3 | 1M | 54% | 1 | | Feb 2026 | 90.8K | 5% | 3 | 1M | 55% | 1 | | Mar 2026 | 110K | 5.3% | 3 | 1.2M | 59% | 1 | | Apr 2026 | 90.9K | 6% | 3 | 823K | 54% | 1 | | May 2026 | 90.8K | 6% | 3 | 823K | 54.1% | 1 | | Jun 2026 | 90.8K | 7.3% | 3 | 550K | 44.2% | 1 | | Jul 2026 | 110K | 7.9% | 3 | 550K | 39.6% | 2 | | Aug 2026 | 135K | 9.6% | 3 | 550K | 38.9% | 2 | | Sep 2026 | 135K | 8.8% | 3 | 673K | 43.7% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Melissa & Doug’s and National Geographic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Melissa & Doug**: Measured on the search terms “melissa doug” and “melissadoug toys”, summed into one figure. - **National Geographic**: Measured on the search term “national geographic”. - [Melissa & Doug profile](/demand/global-en/brands/melissa-and-doug) - [National Geographic profile](/demand/global-en/brands/national-geographic) - [All sticker books brands worldwide](/demand/global-en/categories/sticker-books-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Melissa & Doug or National Geographic more popular in search? In September 2026, National Geographic had more branded searches than Melissa & Doug among sticker books brands worldwide. National Geographic had about 673,000 branded searches, while Melissa & Doug had 135,000. National Geographic made up 43.7% of all sticker books brand searches we track, and Melissa & Doug accounted for 8.8%. ## Cite this page Brandwave. "Melissa & Doug vs National Geographic: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/melissa-and-doug-vs-national-geographic This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/melissa-and-doug-vs-national-geographic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.