--- title: "Medium vs Squarespace: Which is searched more?" description: "Is Medium or Squarespace more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Blog hosting platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/medium-vs-squarespace" publisher: "Brandwave" --- # Medium vs Squarespace: Which is searched more? Is Medium or Squarespace more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Blog hosting platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Medium and Squarespace - **Competitive set**: Blog hosting platforms - **Market**: Global - **Month measured**: Sep 2026 - **Medium Share of Search**: 0.46% - **Squarespace Share of Search**: 14.8% ## Is Medium or Squarespace more popular in search? - In September 2026, Squarespace had more branded searches than Medium among blog hosting platforms worldwide. Squarespace had about 1.5 million branded searches, while Medium had 46,300. Squarespace made up 14.8% of all blog hosting platform searches we track, and Medium accounted for 0.46%. - Squarespace was ahead of Medium in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Medium’s share of searches among blog hosting platforms worldwide moved from 0.54% to 0.46%, and its estimated monthly branded searches moved from 60.7K to 46.3K. - Across the 12 months ending September 2026, Squarespace’s share of searches among blog hosting platforms worldwide moved from 13.3% to 14.8%, and its estimated monthly branded searches held steady at 1.5M. ## Top blog hosting platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Medium was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Squarespace was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Squarespace was listed before Medium in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | WordPress | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Wix | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Ghost | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Squarespace | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Substack | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | Blogger | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Medium | 7th | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about blog hosting platforms - Asked ChatGPT "Which blog hosting platform should I use?": 1. WordPress, 2. Substack, 3. Ghost, 4. Wix, 5. Medium - Asked ChatGPT "What are the best blog hosting platforms?": 1. WordPress, 2. Wix, 3. Squarespace, 4. Ghost, 5. Substack, 6. Blogger - Asked ChatGPT "What's the best blog hosting platform for a simple blog?": 1. WordPress, 2. Blogger, 3. Ghost, 4. Medium, 5. Substack - Searched Google, AI Overview "best blog platform": 1. WordPress, 2. Wix, 3. Squarespace, 4. Ghost, 5. Medium, 6. Substack - Searched Google, AI Overview "blog hosting service": 1. WordPress, 2. Wix, 3. Squarespace, 4. Blogger, 5. Ghost, 6. Substack Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for blog hosting platforms worldwide in September 2026? - In September 2026, Squarespace gained share of searches among blog hosting platforms worldwide, from 12.9% to 14.8%. - Estimated monthly branded searches for Medium worldwide fell 23.7% over 12 measured months, from 60.7K to 46.3K in September 2026. ## Month by month | Month | Medium estimated searches | Medium Share of Search | Medium rank | Squarespace estimated searches | Squarespace Share of Search | Squarespace rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.7K | 0.54% | 6 | 1.5M | 13.3% | 4 | | Nov 2025 | 50.6K | 0.5% | 6 | 1.2M | 12.1% | 5 | | Dec 2025 | 49.6K | 0.53% | 6 | 1.2M | 13.1% | 5 | | Jan 2026 | 60.7K | 0.57% | 6 | 1.5M | 14.2% | 5 | | Feb 2026 | 49.6K | 0.49% | 6 | 1.5M | 14.7% | 5 | | Mar 2026 | 49.6K | 0.46% | 6 | 1.8M | 16.8% | 4 | | Apr 2026 | 49.6K | 0.47% | 6 | 1.5M | 14.2% | 5 | | May 2026 | 55.6K | 0.54% | 6 | 1.5M | 14.7% | 4 | | Jun 2026 | 55.6K | 0.58% | 6 | 1.5M | 15.6% | 4 | | Jul 2026 | 63K | 0.67% | 6 | 1.5M | 16.1% | 4 | | Aug 2026 | 55.6K | 0.59% | 6 | 1.2M | 12.9% | 4 | | Sep 2026 | 46.3K | 0.46% | 6 | 1.5M | 14.8% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Medium’s and Squarespace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Medium**: Measured on the search terms “medium app”, “medium blog” and “medium.com”, summed into one figure. - **Squarespace**: Measured on the search term “squarespace”. - [Medium profile](/demand/global-en/brands/medium) - [Squarespace profile](/demand/global-en/brands/squarespace) - [All blog hosting platforms worldwide](/demand/global-en/categories/blog-hosting-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Medium or Squarespace more popular in search? In September 2026, Squarespace had more branded searches than Medium among blog hosting platforms worldwide. Squarespace had about 1.5 million branded searches, while Medium had 46,300. Squarespace made up 14.8% of all blog hosting platform searches we track, and Medium accounted for 0.46%. ## Cite this page Brandwave. "Medium vs Squarespace: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/medium-vs-squarespace This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/medium-vs-squarespace. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.