---
title: "Medela vs NUK: Which is more popular by branded search?"
description: "Which is more popular in search, Medela or NUK? Compare estimated monthly branded-search demand and Share of Search inside the Baby bottle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/medela-vs-nuk"
publisher: "Brandwave"
---

# Medela vs NUK: Which is more popular by branded search?

Which is more popular in search, Medela or NUK? Compare estimated monthly branded-search demand and Share of Search inside the Baby bottle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Medela and NUK
- **Competitive set**: Baby bottle brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Medela Share of Search**: 53.4%
- **NUK Share of Search**: 14.2%

## Which is more popular in search, Medela or NUK?

- In August 2026, Medela had more branded searches than NUK among baby bottle brands worldwide. Medela was estimated to have 278K branded searches compared to NUK’s 74K, and held a 53.4% Share of Search versus NUK’s 14.2%.
- Medela was ahead of NUK in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Medela’s estimated Share of Search among baby bottle brands worldwide moved from 56.4% to 53.4%, and its estimated monthly branded searches moved from 314K to 278K.
- Across the 11 months ending August 2026, NUK’s estimated Share of Search among baby bottle brands worldwide moved from 13.3% to 14.2%, and its estimated monthly branded searches held steady at 74K.

## How did search popularity change for baby bottle brands worldwide in August 2026?

- Estimated monthly branded searches for Medela worldwide fell 11.7% over 11 measured months, from 314K to 278K in August 2026.

## Month by month

| Month | Medela estimated searches | Medela Share of Search | Medela rank | NUK estimated searches | NUK Share of Search | NUK rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 314K | 56.4% | 1 | 74K | 13.3% | 3 |
| Nov 2025 | 294K | 54.8% | 1 | 74K | 13.8% | 3 |
| Dec 2025 | 285K | 56.7% | 1 | 74K | 14.7% | 3 |
| Jan 2026 | 355K | 57.2% | 1 | 90.5K | 14.6% | 3 |
| Feb 2026 | 296K | 57.6% | 1 | 74K | 14.4% | 3 |
| Mar 2026 | 302K | 53.8% | 1 | 90.5K | 16.1% | 3 |
| Apr 2026 | 292K | 57.3% | 1 | 74K | 14.5% | 3 |
| May 2026 | 292K | 57.3% | 1 | 74K | 14.5% | 3 |
| Jun 2026 | 255K | 51.2% | 1 | 74K | 14.9% | 3 |
| Jul 2026 | 276K | 53.3% | 1 | 74K | 14.3% | 3 |
| Aug 2026 | 278K | 53.4% | 1 | 74K | 14.2% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Medela’s and NUK’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Medela**: Measured on the search terms “breast pump medela”, “medela”, “medela breast pump”, “medela com”, “medela freestyle”, “medela hands free”, “medela swing maxi”, “medela symphony”, “medela wearable pump” and “wearable pump medela”, summed into one figure.
- **NUK**: Measured on the search term “nuk”.

- [Medela profile](/demand/global-en/brands/medela)
- [NUK profile](/demand/global-en/brands/nuk)
- [All baby bottle brands worldwide](/demand/global-en/categories/baby-bottle-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Medela or NUK?

In August 2026, Medela had more branded searches than NUK among baby bottle brands worldwide. Medela was estimated to have 278K branded searches compared to NUK’s 74K, and held a 53.4% Share of Search versus NUK’s 14.2%.

## Cite this page

Brandwave. "Medela vs NUK: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/medela-vs-nuk

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/medela-vs-nuk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.