--- title: "Medallia vs Thematic: Which is searched more?" description: "Is Medallia or Thematic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Voice of customer platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/medallia-vs-thematic" publisher: "Brandwave" --- # Medallia vs Thematic: Which is searched more? Is Medallia or Thematic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Voice of customer platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Medallia and Thematic - **Competitive set**: Voice of customer platforms - **Market**: Global - **Month measured**: Sep 2026 - **Medallia Share of Search**: 4.9% - **Thematic Share of Search**: 7.3% ## Is Medallia or Thematic more popular in search? - In September 2026, Thematic had more branded searches than Medallia among voice of customer platforms worldwide. Thematic had about 60,500 branded searches, while Medallia had 40,500. Thematic made up 7.3% of all voice of customer platform searches we track, and Medallia accounted for 4.9%. - The lead changed hands 2 times in the 12 months ending September 2026: Medallia took it in April 2026, Thematic took it in August 2026. - Across the 12 months ending September 2026, Medallia’s share of searches among voice of customer platforms worldwide moved from 4.2% to 4.9%, and its estimated monthly branded searches moved from 49.5K to 40.5K. - Across the 12 months ending September 2026, Thematic’s share of searches among voice of customer platforms worldwide moved from 6.3% to 7.3%, and its estimated monthly branded searches moved from 74K to 60.5K. ## Top voice of customer platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Medallia was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Thematic was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Medallia was listed before Thematic in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Qualtrics | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Medallia | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Chattermill | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Enterpret | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Thematic | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Sprinklr | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | InMoment | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | SurveyMonkey | 8th | 2 of 3 | 1 of 2 | 3 of 5 | | Alchemer | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Sprig | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about voice of customer platforms - Asked ChatGPT "Which voice of customer platform should I use?": 1. Qualtrics, 2. Medallia, 3. Chattermill, 4. Thematic, 5. Enterpret - Asked ChatGPT "What are the best voice of customer platforms?": 1. Qualtrics, 2. Medallia, 3. Chattermill, 4. InMoment, 5. Thematic, 6. SurveyMonkey, 7. Sprinklr, 8. Enterpret, 9. Alchemer - Asked ChatGPT "What's the best voice of customer platform for customer feedback?": 1. Qualtrics, 2. Medallia, 3. Enterpret, 4. Sprinklr, 5. Chattermill, 6. SurveyMonkey, 7. InMoment - Searched Google, AI Overview "customer feedback software": 1. SurveyMonkey, 2. Qualtrics - Searched Google, AI Overview "customer experience platform": 1. Qualtrics, 2. Medallia Not named in any answer: Sprig. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for voice of customer platforms worldwide in September 2026? - Medallia’s share of searches among voice of customer platforms worldwide has lost ground for 3 months in a row, from 6.7% to 4.9% in September 2026. - Estimated monthly branded searches for Thematic worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026. ## Month by month | Month | Medallia estimated searches | Medallia Share of Search | Medallia rank | Thematic estimated searches | Thematic Share of Search | Thematic rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 4.2% | 5 | 74K | 6.3% | 4 | | Nov 2025 | 49.5K | 4.6% | 5 | 60.5K | 5.7% | 4 | | Dec 2025 | 40.5K | 5% | 5 | 60.5K | 7.4% | 4 | | Jan 2026 | 49.5K | 5.3% | 5 | 90.5K | 9.6% | 3 | | Feb 2026 | 49.5K | 5.1% | 5 | 60.5K | 6.3% | 4 | | Mar 2026 | 49.5K | 4.3% | 5 | 60.5K | 5.3% | 4 | | Apr 2026 | 74K | 6.9% | 4 | 60.5K | 5.7% | 5 | | May 2026 | 60.5K | 6.2% | 4 | 60.5K | 6.2% | 5 | | Jun 2026 | 60.5K | 6.7% | 4 | 49.5K | 5.5% | 5 | | Jul 2026 | 49.5K | 6.5% | 4 | 49.5K | 6.4% | 5 | | Aug 2026 | 40.5K | 5.2% | 5 | 60.5K | 7.8% | 4 | | Sep 2026 | 40.5K | 4.9% | 5 | 60.5K | 7.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Medallia’s and Thematic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Medallia**: Measured on the search terms “medallia” and “medallia customer feedback”, summed into one figure. - **Thematic**: Measured on the search term “thematic”. - [Medallia profile](/demand/global-en/brands/medallia) - [Thematic profile](/demand/global-en/brands/thematic) - [All voice of customer platforms worldwide](/demand/global-en/categories/voice-of-customer-platforms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Medallia or Thematic more popular in search? In September 2026, Thematic had more branded searches than Medallia among voice of customer platforms worldwide. Thematic had about 60,500 branded searches, while Medallia had 40,500. Thematic made up 7.3% of all voice of customer platform searches we track, and Medallia accounted for 4.9%. ## Cite this page Brandwave. "Medallia vs Thematic: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/medallia-vs-thematic This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/medallia-vs-thematic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.