---
title: "Medallia vs Qualtrics: Which is more popular by branded search?"
description: "Which is more popular in search, Medallia or Qualtrics? Compare estimated monthly branded-search demand and Share of Search inside the Voice of customer platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/medallia-vs-qualtrics"
publisher: "Brandwave"
---

# Medallia vs Qualtrics: Which is more popular by branded search?

Which is more popular in search, Medallia or Qualtrics? Compare estimated monthly branded-search demand and Share of Search inside the Voice of customer platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Medallia and Qualtrics
- **Competitive set**: Voice of customer platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Medallia Share of Search**: 13.2%
- **Qualtrics Share of Search**: 79.8%

## Which is more popular in search, Medallia or Qualtrics?

- In August 2026, Qualtrics had more branded searches than Medallia among voice of customer platforms worldwide. Qualtrics was estimated to have 247K branded searches compared to Medallia’s 40.8K, and held a 79.8% Share of Search versus Medallia’s 13.2%.
- Qualtrics was ahead of Medallia in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Medallia’s estimated Share of Search among voice of customer platforms worldwide moved from 11.1% to 13.2%, and its estimated monthly branded searches moved from 49.9K to 40.8K.
- Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among voice of customer platforms worldwide moved from 82.5% to 79.8%, and its estimated monthly branded searches moved from 369K to 247K.

## How did search popularity change for voice of customer platforms worldwide in August 2026?

- In August 2026, Qualtrics gained estimated Share of Search among voice of customer platforms worldwide, from 77.8% to 79.8%.
- In August 2026, Medallia lost estimated Share of Search among voice of customer platforms worldwide, from 15.7% to 13.2%.

## Month by month

| Month | Medallia estimated searches | Medallia Share of Search | Medallia rank | Qualtrics estimated searches | Qualtrics Share of Search | Qualtrics rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 49.9K | 11.1% | 2 | 369K | 82.5% | 1 |
| Nov 2025 | 49.9K | 11.2% | 2 | 369K | 82.8% | 1 |
| Dec 2025 | 40.9K | 13.2% | 2 | 247K | 79.7% | 1 |
| Jan 2026 | 49.9K | 13.3% | 2 | 302K | 80.5% | 1 |
| Feb 2026 | 49.8K | 13.2% | 2 | 302K | 79.8% | 1 |
| Mar 2026 | 49.9K | 11.2% | 2 | 369K | 82.8% | 1 |
| Apr 2026 | 74.4K | 16% | 2 | 369K | 79.3% | 1 |
| May 2026 | 60.9K | 15.7% | 2 | 302K | 78.2% | 1 |
| Jun 2026 | 60.9K | 18.4% | 2 | 247K | 75% | 1 |
| Jul 2026 | 49.9K | 15.7% | 2 | 247K | 77.8% | 1 |
| Aug 2026 | 40.8K | 13.2% | 2 | 247K | 79.8% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Medallia’s and Qualtrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Medallia**: Measured on the search terms “medallia”, “medallia customer feedback”, “medallia voice of customer” and “medallia.com”, summed into one figure.
- **Qualtrics**: Measured on the search terms “qualtrics”, “qualtrics customer feedback”, “qualtrics voice of customer” and “qualtrics.com”, summed into one figure.

- [Medallia profile](/demand/global-en/brands/medallia)
- [Qualtrics profile](/demand/global-en/brands/qualtrics)
- [All voice of customer platforms worldwide](/demand/global-en/categories/voice-of-customer-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Medallia or Qualtrics?

In August 2026, Qualtrics had more branded searches than Medallia among voice of customer platforms worldwide. Qualtrics was estimated to have 247K branded searches compared to Medallia’s 40.8K, and held a 79.8% Share of Search versus Medallia’s 13.2%.

## Cite this page

Brandwave. "Medallia vs Qualtrics: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/medallia-vs-qualtrics

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/medallia-vs-qualtrics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.