---
title: "MECCA vs Ulta Beauty: Which is more popular by branded search?"
description: "Which is more popular in search, MECCA or Ulta Beauty? Compare estimated monthly branded-search demand and Share of Search inside the Beauty retailers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/mecca-vs-ulta-beauty"
publisher: "Brandwave"
---

# MECCA vs Ulta Beauty: Which is more popular by branded search?

Which is more popular in search, MECCA or Ulta Beauty? Compare estimated monthly branded-search demand and Share of Search inside the Beauty retailers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: MECCA and Ulta Beauty
- **Competitive set**: Beauty retailers
- **Market**: Global
- **Month measured**: Aug 2026
- **MECCA Share of Search**: 3.5%
- **Ulta Beauty Share of Search**: 14.5%

## Which is more popular in search, MECCA or Ulta Beauty?

- In August 2026, Ulta Beauty had more branded searches than MECCA among beauty retailers worldwide. Ulta Beauty was estimated to have 4.1M branded searches compared to MECCA’s 1M, and held a 14.5% Share of Search versus MECCA’s 3.5%.
- Ulta Beauty was ahead of MECCA in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, MECCA’s estimated Share of Search among beauty retailers worldwide moved from 3.9% to 3.5%, and its estimated monthly branded searches moved from 1.2M to 1M.
- Across the 11 months ending August 2026, Ulta Beauty’s estimated Share of Search among beauty retailers worldwide moved from 12.9% to 14.5%, and its estimated monthly branded searches held steady at 4.1M.

## How did search popularity change for beauty retailers worldwide in August 2026?

- In August 2026, Ulta Beauty lost estimated Share of Search among beauty retailers worldwide, from 16.2% to 14.5%.
- Estimated monthly branded searches for MECCA worldwide fell 18% over 11 measured months, from 1.2M to 1M in August 2026.

## Month by month

| Month | MECCA estimated searches | MECCA Share of Search | MECCA rank | Ulta Beauty estimated searches | Ulta Beauty Share of Search | Ulta Beauty rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.2M | 3.9% | 4 | 4.1M | 12.9% | 3 |
| Nov 2025 | 1.5M | 3.2% | 4 | 5M | 10.6% | 3 |
| Dec 2025 | 1.5M | 3.5% | 4 | 6.1M | 14.5% | 3 |
| Jan 2026 | 1M | 3.5% | 4 | 4.1M | 14.4% | 3 |
| Feb 2026 | 1.2M | 4.9% | 4 | 3.4M | 13.5% | 3 |
| Mar 2026 | 1.2M | 4.3% | 4 | 4.1M | 14.4% | 3 |
| Apr 2026 | 1M | 3.5% | 4 | 4.1M | 14.4% | 3 |
| May 2026 | 1M | 4% | 4 | 4.1M | 16.2% | 3 |
| Jun 2026 | 1M | 4% | 4 | 4.1M | 16.2% | 3 |
| Jul 2026 | 1M | 4% | 4 | 4.1M | 16.2% | 3 |
| Aug 2026 | 1M | 3.5% | 4 | 4.1M | 14.5% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using MECCA’s and Ulta Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **MECCA**: Measured on the search term “mecca”.
- **Ulta Beauty**: Measured on the search term “ulta beauty”.

- [MECCA profile](/demand/global-en/brands/mecca)
- [Ulta Beauty profile](/demand/global-en/brands/ulta-beauty)
- [All beauty retailers worldwide](/demand/global-en/categories/beauty-retailers): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, MECCA or Ulta Beauty?

In August 2026, Ulta Beauty had more branded searches than MECCA among beauty retailers worldwide. Ulta Beauty was estimated to have 4.1M branded searches compared to MECCA’s 1M, and held a 14.5% Share of Search versus MECCA’s 3.5%.

## Cite this page

Brandwave. "MECCA vs Ulta Beauty: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/mecca-vs-ulta-beauty

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mecca-vs-ulta-beauty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.