---
title: "Measured vs Recast: Which is more popular by branded search?"
description: "Which is more popular in search, Measured or Recast? Compare estimated monthly branded-search demand and Share of Search inside the Marketing mix modeling platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/measured-vs-recast"
publisher: "Brandwave"
---

# Measured vs Recast: Which is more popular by branded search?

Which is more popular in search, Measured or Recast? Compare estimated monthly branded-search demand and Share of Search inside the Marketing mix modeling platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Measured and Recast
- **Competitive set**: Marketing mix modeling platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Measured Share of Search**: 20.5%
- **Recast Share of Search**: 12.6%

## Which is more popular in search, Measured or Recast?

- In August 2026, Measured had more branded searches than Recast among marketing mix modeling platforms worldwide. Measured was estimated to have 390 branded searches compared to Recast’s 240, and held a 20.5% Share of Search versus Recast’s 12.6%.
- The lead changed hands 2 times in the 11 months ending August 2026: Recast took it in December 2025, Measured took it in January 2026.
- Across the 11 months ending August 2026, Measured’s estimated Share of Search among marketing mix modeling platforms worldwide moved from 21.1% to 20.5%, and its estimated monthly branded searches moved from 470 to 390.
- Across the 11 months ending August 2026, Recast’s estimated Share of Search among marketing mix modeling platforms worldwide moved from 15.2% to 12.6%, and its estimated monthly branded searches moved from 340 to 240.

## How did search popularity change for marketing mix modeling platforms worldwide in August 2026?

- In August 2026, Measured overtook Keen Decision Systems to rank 2nd among marketing mix modeling platforms worldwide, at 20.5%.
- In August 2026, Recast lost estimated Share of Search among marketing mix modeling platforms worldwide, from 15% to 12.6%.

## Month by month

| Month | Measured estimated searches | Measured Share of Search | Measured rank | Recast estimated searches | Recast Share of Search | Recast rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 470 | 21.1% | 3 | 340 | 15.2% | 4 |
| Nov 2025 | 400 | 19.6% | 3 | 310 | 15.2% | 4 |
| Dec 2025 | 350 | 18.8% | 4 | 380 | 20.4% | 2 |
| Jan 2026 | 420 | 19.4% | 2 | 370 | 17.1% | 3 |
| Feb 2026 | 460 | 21.6% | 2 | 320 | 15% | 4 |
| Mar 2026 | 540 | 23.2% | 2 | 360 | 15.5% | 4 |
| Apr 2026 | 460 | 21.6% | 3 | 240 | 11.3% | 4 |
| May 2026 | 350 | 17.7% | 3 | 300 | 15.2% | 4 |
| Jun 2026 | 440 | 20.1% | 2 | 290 | 13.2% | 4 |
| Jul 2026 | 390 | 19.5% | 3 | 300 | 15% | 4 |
| Aug 2026 | 390 | 20.5% | 2 | 240 | 12.6% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Measured’s and Recast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Measured**: Measured on the search terms “measured incrementality”, “measured mmm” and “measured.com”, summed into one figure.
- **Recast**: Measured on the search terms “recast geolift”, “recast marketing mix modeling” and “recast mmm”, summed into one figure.

- [Measured profile](/demand/global-en/brands/measured)
- [Recast profile](/demand/global-en/brands/recast)
- [All marketing mix modeling platforms worldwide](/demand/global-en/categories/marketing-mix-modeling-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Measured or Recast?

In August 2026, Measured had more branded searches than Recast among marketing mix modeling platforms worldwide. Measured was estimated to have 390 branded searches compared to Recast’s 240, and held a 20.5% Share of Search versus Recast’s 12.6%.

## Cite this page

Brandwave. "Measured vs Recast: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/measured-vs-recast

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/measured-vs-recast. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.