---
title: "Mealime vs NYT Cooking: Which is searched more?"
description: "Is Mealime or NYT Cooking more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Recipe apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/mealime-vs-nyt-cooking"
publisher: "Brandwave"
---

# Mealime vs NYT Cooking: Which is searched more?

Is Mealime or NYT Cooking more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Recipe apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Mealime and NYT Cooking
- **Competitive set**: Recipe apps
- **Market**: Global
- **Month measured**: Sep 2026
- **Mealime Share of Search**: 3.4%
- **NYT Cooking Share of Search**: 85.4%

## Is Mealime or NYT Cooking more popular in search?

- In September 2026, NYT Cooking had more branded searches than Mealime among recipe apps worldwide. NYT Cooking had about 246,000 branded searches, while Mealime had 9,900. NYT Cooking made up 85.4% of all recipe app searches we track, and Mealime accounted for 3.4%.
- NYT Cooking was ahead of Mealime in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mealime’s share of searches among recipe apps worldwide moved from 1.9% to 3.4%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
- Across the 12 months ending September 2026, NYT Cooking’s share of searches among recipe apps worldwide moved from 59.2% to 85.4%, and its estimated monthly branded searches held steady at 246K.

## How did search popularity change for recipe apps worldwide in September 2026?

- In September 2026, Mealime gained share of searches among recipe apps worldwide, from 2.8% to 3.4%.
- In September 2026, NYT Cooking lost share of searches among recipe apps worldwide, from 86.3% to 85.4%.

## Month by month

| Month | Mealime estimated searches | Mealime Share of Search | Mealime rank | NYT Cooking estimated searches | NYT Cooking Share of Search | NYT Cooking rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 8.1K | 1.9% | 5 | 246K | 59.2% | 1 |
| Nov 2025 | 6.6K | 1.3% | 5 | 301K | 60% | 1 |
| Dec 2025 | 6.6K | 1.5% | 5 | 301K | 70.4% | 1 |
| Jan 2026 | 9.9K | 1.9% | 5 | 301K | 58.8% | 1 |
| Feb 2026 | 8.1K | 1.4% | 4 | 246K | 42.4% | 2 |
| Mar 2026 | 8.1K | 1.4% | 4 | 246K | 41.8% | 2 |
| Apr 2026 | 6.6K | 2.2% | 5 | 246K | 82.1% | 1 |
| May 2026 | 6.6K | 2.7% | 5 | 201K | 83.4% | 1 |
| Jun 2026 | 6.6K | 2.8% | 3 | 201K | 84.5% | 1 |
| Jul 2026 | 6.6K | 2.8% | 3 | 201K | 84.5% | 1 |
| Aug 2026 | 8.1K | 2.8% | 3 | 246K | 86.3% | 1 |
| Sep 2026 | 9.9K | 3.4% | 3 | 246K | 85.4% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Mealime’s and NYT Cooking’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Mealime**: Measured on the search term “mealime”.
- **NYT Cooking**: Measured on the search term “nyt cooking”.

- [Mealime profile](/demand/global-en/brands/mealime)
- [NYT Cooking profile](/demand/global-en/brands/nyt-cooking)
- [All recipe apps worldwide](/demand/global-en/categories/recipe-apps): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Mealime or NYT Cooking more popular in search?

In September 2026, NYT Cooking had more branded searches than Mealime among recipe apps worldwide. NYT Cooking had about 246,000 branded searches, while Mealime had 9,900. NYT Cooking made up 85.4% of all recipe app searches we track, and Mealime accounted for 3.4%.

## Cite this page

Brandwave. "Mealime vs NYT Cooking: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/mealime-vs-nyt-cooking

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mealime-vs-nyt-cooking. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.