--- title: "McLeod Software vs Turvo: Which is more popular by branded search?" description: "Which is more popular in search, McLeod Software or Turvo? Compare estimated monthly branded-search demand and Share of Search inside the Transportation management systems set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/mcleod-software-vs-turvo" publisher: "Brandwave" --- # McLeod Software vs Turvo: Which is more popular by branded search? Which is more popular in search, McLeod Software or Turvo? Compare estimated monthly branded-search demand and Share of Search inside the Transportation management systems set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: McLeod Software and Turvo - **Competitive set**: Transportation management systems - **Market**: Global - **Month measured**: Aug 2026 - **McLeod Software Share of Search**: 0.68% - **Turvo Share of Search**: 9.7% ## Which is more popular in search, McLeod Software or Turvo? - In August 2026, Turvo had more branded searches than McLeod Software among transportation management systems worldwide. Turvo was estimated to have 27.1K branded searches compared to McLeod Software’s 1.9K, and held a 9.7% Share of Search versus McLeod Software’s 0.68%. - Turvo was ahead of McLeod Software in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, McLeod Software’s estimated Share of Search among transportation management systems worldwide moved from 1.4% to 0.68%, and its estimated monthly branded searches moved from 2.4K to 1.9K. - Across the 11 months ending August 2026, Turvo’s estimated Share of Search among transportation management systems worldwide moved from 18.7% to 9.7%, and its estimated monthly branded searches moved from 33.1K to 27.1K. ## How did search popularity change for transportation management systems worldwide in August 2026? - In August 2026, Turvo lost estimated Share of Search among transportation management systems worldwide, from 11.5% to 9.7%. - Estimated monthly branded searches for McLeod Software worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026. ## Month by month | Month | McLeod Software estimated searches | McLeod Software Share of Search | McLeod Software rank | Turvo estimated searches | Turvo Share of Search | Turvo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 1.4% | 4 | 33.1K | 18.7% | 2 | | Nov 2025 | 1.9K | 1.3% | 4 | 33.1K | 21.9% | 2 | | Dec 2025 | 1.9K | 1.3% | 4 | 27.1K | 18.8% | 2 | | Jan 2026 | 2.4K | 0.85% | 4 | 27.1K | 9.6% | 2 | | Feb 2026 | 2.4K | 1.4% | 4 | 22.2K | 13.3% | 2 | | Mar 2026 | 2.4K | 1.6% | 4 | 27.1K | 18.5% | 2 | | Apr 2026 | 2.4K | 1.6% | 4 | 27.1K | 18.5% | 2 | | May 2026 | 1.9K | 1.1% | 4 | 27.1K | 15.9% | 2 | | Jun 2026 | 2.4K | 1.2% | 4 | 27.1K | 13.5% | 2 | | Jul 2026 | 2.4K | 1% | 4 | 27.1K | 11.5% | 2 | | Aug 2026 | 1.9K | 0.68% | 4 | 27.1K | 9.7% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using McLeod Software’s and Turvo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **McLeod Software**: Measured on the search term “mcleod software”. - **Turvo**: Measured on the search term “turvo”. - [McLeod Software profile](/demand/global-en/brands/mcleod-software) - [Turvo profile](/demand/global-en/brands/turvo) - [All transportation management systems worldwide](/demand/global-en/categories/transportation-management-systems): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, McLeod Software or Turvo? In August 2026, Turvo had more branded searches than McLeod Software among transportation management systems worldwide. Turvo was estimated to have 27.1K branded searches compared to McLeod Software’s 1.9K, and held a 9.7% Share of Search versus McLeod Software’s 0.68%. ## Cite this page Brandwave. "McLeod Software vs Turvo: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/mcleod-software-vs-turvo This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mcleod-software-vs-turvo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.