---
title: "McLeod Software vs TMW: Which is more popular by branded search?"
description: "Which is more popular in search, McLeod Software or TMW? Compare estimated monthly branded-search demand and Share of Search inside the Transportation management systems set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/mcleod-software-vs-tmw"
publisher: "Brandwave"
---

# McLeod Software vs TMW: Which is more popular by branded search?

Which is more popular in search, McLeod Software or TMW? Compare estimated monthly branded-search demand and Share of Search inside the Transportation management systems set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: McLeod Software and TMW
- **Competitive set**: Transportation management systems
- **Market**: Global
- **Month measured**: Aug 2026
- **McLeod Software Share of Search**: 0.68%
- **TMW Share of Search**: 87.9%

## Which is more popular in search, McLeod Software or TMW?

- In August 2026, TMW had more branded searches than McLeod Software among transportation management systems worldwide. TMW was estimated to have 246K branded searches compared to McLeod Software’s 1.9K, and held an 87.9% Share of Search versus McLeod Software’s 0.68%.
- TMW was ahead of McLeod Software in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, McLeod Software’s estimated Share of Search among transportation management systems worldwide moved from 1.4% to 0.68%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
- Across the 11 months ending August 2026, TMW’s estimated Share of Search among transportation management systems worldwide moved from 76.1% to 87.9%, and its estimated monthly branded searches moved from 135K to 246K.

## How did search popularity change for transportation management systems worldwide in August 2026?

- In August 2026, TMW gained estimated Share of Search among transportation management systems worldwide, from 85% to 87.9%.
- Estimated monthly branded searches for McLeod Software worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

## Month by month

| Month | McLeod Software estimated searches | McLeod Software Share of Search | McLeod Software rank | TMW estimated searches | TMW Share of Search | TMW rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.4K | 1.4% | 4 | 135K | 76.1% | 1 |
| Nov 2025 | 1.9K | 1.3% | 4 | 110K | 72.7% | 1 |
| Dec 2025 | 1.9K | 1.3% | 4 | 110K | 76.3% | 1 |
| Jan 2026 | 2.4K | 0.85% | 4 | 246K | 87% | 1 |
| Feb 2026 | 2.4K | 1.4% | 4 | 135K | 80.9% | 1 |
| Mar 2026 | 2.4K | 1.6% | 4 | 110K | 74.9% | 1 |
| Apr 2026 | 2.4K | 1.6% | 4 | 110K | 75.1% | 1 |
| May 2026 | 1.9K | 1.1% | 4 | 135K | 79.4% | 1 |
| Jun 2026 | 2.4K | 1.2% | 4 | 165K | 82.3% | 1 |
| Jul 2026 | 2.4K | 1% | 4 | 201K | 85% | 1 |
| Aug 2026 | 1.9K | 0.68% | 4 | 246K | 87.9% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using McLeod Software’s and TMW’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **McLeod Software**: Measured on the search term “mcleod software”.
- **TMW**: Measured on the search term “tmw”.

- [McLeod Software profile](/demand/global-en/brands/mcleod-software)
- [TMW profile](/demand/global-en/brands/tmw)
- [All transportation management systems worldwide](/demand/global-en/categories/transportation-management-systems): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, McLeod Software or TMW?

In August 2026, TMW had more branded searches than McLeod Software among transportation management systems worldwide. TMW was estimated to have 246K branded searches compared to McLeod Software’s 1.9K, and held an 87.9% Share of Search versus McLeod Software’s 0.68%.

## Cite this page

Brandwave. "McLeod Software vs TMW: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/mcleod-software-vs-tmw

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mcleod-software-vs-tmw. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.