--- title: "McKinsey & Company vs Oliver Wyman: Which is searched more?" description: "Is McKinsey & Company or Oliver Wyman more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Consulting firms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/mckinsey-and-company-vs-oliver-wyman" publisher: "Brandwave" --- # McKinsey & Company vs Oliver Wyman: Which is searched more? Is McKinsey & Company or Oliver Wyman more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Consulting firms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: McKinsey & Company and Oliver Wyman - **Competitive set**: Consulting firms - **Market**: Global - **Month measured**: Sep 2026 - **McKinsey & Company Share of Search**: 7.8% - **Oliver Wyman Share of Search**: 1.6% ## Is McKinsey & Company or Oliver Wyman more popular in search? - In September 2026, McKinsey & Company had more branded searches than Oliver Wyman among consulting firms worldwide. McKinsey & Company had about 450,000 branded searches, while Oliver Wyman had 90,500. McKinsey & Company made up 7.8% of all consulting firm searches we track, and Oliver Wyman accounted for 1.6%. - McKinsey & Company was ahead of Oliver Wyman in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, McKinsey & Company’s share of searches among consulting firms worldwide moved from 9.1% to 7.8%, and its estimated monthly branded searches moved from 550K to 450K. - Across the 12 months ending September 2026, Oliver Wyman’s share of searches among consulting firms worldwide moved from 1.5% to 1.6%, and its estimated monthly branded searches held steady at 90.5K. ## Top consulting firms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, McKinsey & Company appeared in all four answers. Oliver Wyman was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. McKinsey & Company was listed before Oliver Wyman in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | McKinsey & Company | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | BCG | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Bain & Company | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | PwC | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Oliver Wyman | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Deloitte | 6th | 2 of 3 | 1 of 1 | 3 of 4 | | EY-Parthenon | 7th | 2 of 3 | 0 of 1 | 2 of 4 | | Kearney | 8th | 2 of 3 | 0 of 1 | 2 of 4 | | L.E.K. Consulting | 9th | 2 of 3 | 0 of 1 | 2 of 4 | | Accenture | 10th | 1 of 3 | 1 of 1 | 2 of 4 | ## Every AI answer about consulting firms - Asked ChatGPT "Which consulting firm should I hire?": 1. BCG, 2. McKinsey & Company, 3. Bain & Company, 4. Deloitte - Asked ChatGPT "What are the best consulting firms?": 1. McKinsey & Company, 2. BCG, 3. Bain & Company, 4. Deloitte, 5. PwC, 6. Oliver Wyman, 7. Kearney, 8. EY-Parthenon, 9. L.E.K. Consulting, 10. Accenture - Asked ChatGPT "What's the best consulting firm for business strategy?": 1. McKinsey & Company, 2. Bain & Company, 3. BCG, 4. Oliver Wyman, 5. PwC, 6. EY-Parthenon, 7. L.E.K. Consulting, 8. Kearney - Searched Google, AI Overview "business consulting firm": 1. PwC, 2. McKinsey & Company, 3. BCG, 4. Bain & Company, 5. Deloitte, 6. Accenture Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for consulting firms worldwide in September 2026? - In September 2026, McKinsey & Company lost share of searches among consulting firms worldwide, from 8.5% to 7.8%. ## Month by month | Month | McKinsey & Company estimated searches | McKinsey & Company Share of Search | McKinsey & Company rank | Oliver Wyman estimated searches | Oliver Wyman Share of Search | Oliver Wyman rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 550K | 9.1% | 5 | 90.5K | 1.5% | 7 | | Nov 2025 | 450K | 7.8% | 5 | 74K | 1.3% | 7 | | Dec 2025 | 450K | 8.9% | 4 | 60.5K | 1.2% | 7 | | Jan 2026 | 450K | 8.2% | 5 | 90.5K | 1.7% | 7 | | Feb 2026 | 450K | 8.3% | 5 | 74K | 1.4% | 7 | | Mar 2026 | 550K | 9.8% | 4 | 90.5K | 1.6% | 7 | | Apr 2026 | 550K | 10% | 4 | 74K | 1.3% | 7 | | May 2026 | 450K | 8.6% | 5 | 74K | 1.4% | 7 | | Jun 2026 | 450K | 8.7% | 5 | 74K | 1.4% | 7 | | Jul 2026 | 450K | 8.7% | 5 | 74K | 1.4% | 7 | | Aug 2026 | 450K | 8.5% | 5 | 74K | 1.4% | 7 | | Sep 2026 | 450K | 7.8% | 5 | 90.5K | 1.6% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using McKinsey & Company’s and Oliver Wyman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **McKinsey & Company**: Measured on the search term “mckinsey”. - **Oliver Wyman**: Measured on the search term “oliver wyman”. - [McKinsey & Company profile](/demand/global-en/brands/mckinsey-and-company) - [Oliver Wyman profile](/demand/global-en/brands/oliver-wyman) - [All consulting firms worldwide](/demand/global-en/categories/consulting-firms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is McKinsey & Company or Oliver Wyman more popular in search? In September 2026, McKinsey & Company had more branded searches than Oliver Wyman among consulting firms worldwide. McKinsey & Company had about 450,000 branded searches, while Oliver Wyman had 90,500. McKinsey & Company made up 7.8% of all consulting firm searches we track, and Oliver Wyman accounted for 1.6%. ## Cite this page Brandwave. "McKinsey & Company vs Oliver Wyman: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/mckinsey-and-company-vs-oliver-wyman This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mckinsey-and-company-vs-oliver-wyman. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.