---
title: "McFarlane vs Sideshow: Which is searched more?"
description: "Which is more popular in search, McFarlane or Sideshow? Compare estimated monthly branded-search demand and Share of Search inside the Collectible figure brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/mcfarlane-vs-sideshow"
publisher: "Brandwave"
---

# McFarlane vs Sideshow: Which is searched more?

Which is more popular in search, McFarlane or Sideshow? Compare estimated monthly branded-search demand and Share of Search inside the Collectible figure brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: McFarlane and Sideshow
- **Competitive set**: Collectible figure brands
- **Market**: Global
- **Month measured**: Aug 2026
- **McFarlane Share of Search**: 4.1%
- **Sideshow Share of Search**: 7.6%

## Which is more popular in search, McFarlane or Sideshow?

- In August 2026, Sideshow had more branded searches than McFarlane among collectible figure brands worldwide. Sideshow was estimated to have 90.5K branded searches compared to McFarlane’s 49.5K, and held a 7.6% Share of Search versus McFarlane’s 4.1%.
- Sideshow was ahead of McFarlane in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, McFarlane’s estimated Share of Search among collectible figure brands worldwide held steady at 4.1%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 11 months ending August 2026, Sideshow’s estimated Share of Search among collectible figure brands worldwide moved from 7.4% to 7.6%, and its estimated monthly branded searches held steady at 90.5K.

## How did search popularity change for collectible figure brands worldwide in August 2026?

- In August 2026, Sideshow lost estimated Share of Search among collectible figure brands worldwide, from 8.9% to 7.6%.
- In August 2026, McFarlane lost estimated Share of Search among collectible figure brands worldwide, from 4.9% to 4.1%.

## Month by month

| Month | McFarlane estimated searches | McFarlane Share of Search | McFarlane rank | Sideshow estimated searches | Sideshow Share of Search | Sideshow rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 49.5K | 4.1% | 6 | 90.5K | 7.4% | 4 |
| Nov 2025 | 40.5K | 2.7% | 6 | 90.5K | 5.9% | 4 |
| Dec 2025 | 49.5K | 3.2% | 5 | 90.5K | 5.9% | 4 |
| Jan 2026 | 90.5K | 6.3% | 3 | 90.5K | 6.3% | 5 |
| Feb 2026 | 49.5K | 4.9% | 5 | 74K | 7.4% | 4 |
| Mar 2026 | 60.5K | 5.7% | 5 | 90.5K | 8.5% | 4 |
| Apr 2026 | 60.5K | 6.2% | 5 | 90.5K | 9.3% | 4 |
| May 2026 | 60.5K | 5.6% | 5 | 90.5K | 8.3% | 4 |
| Jun 2026 | 40.5K | 4.5% | 6 | 74K | 8.2% | 4 |
| Jul 2026 | 49.5K | 4.9% | 6 | 90.5K | 8.9% | 4 |
| Aug 2026 | 49.5K | 4.1% | 6 | 90.5K | 7.6% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using McFarlane’s and Sideshow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **McFarlane**: Measured on the search term “mcfarlane”.
- **Sideshow**: Measured on the search term “sideshow”.

- [McFarlane profile](/demand/global-en/brands/mcfarlane)
- [Sideshow profile](/demand/global-en/brands/sideshow)
- [All collectible figure brands worldwide](/demand/global-en/categories/collectible-figure-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, McFarlane or Sideshow?

In August 2026, Sideshow had more branded searches than McFarlane among collectible figure brands worldwide. Sideshow was estimated to have 90.5K branded searches compared to McFarlane’s 49.5K, and held a 7.6% Share of Search versus McFarlane’s 4.1%.

## Cite this page

Brandwave. "McFarlane vs Sideshow: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/mcfarlane-vs-sideshow

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mcfarlane-vs-sideshow. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.