---
title: "McCann's vs Scott's: Which is more popular by branded search?"
description: "Which is more popular in search, McCann's or Scott's? Compare estimated monthly branded-search demand and Share of Search inside the Oats set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/mccann-s-vs-scott-s"
publisher: "Brandwave"
---

# McCann's vs Scott's: Which is more popular by branded search?

Which is more popular in search, McCann's or Scott's? Compare estimated monthly branded-search demand and Share of Search inside the Oats set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: McCann's and Scott's
- **Competitive set**: Oats
- **Market**: Global
- **Month measured**: Aug 2026
- **McCann's Share of Search**: 0.07%
- **Scott's Share of Search**: 1.7%

## Which is more popular in search, McCann's or Scott's?

- In August 2026, Scott's had more branded searches than McCann's among oats worldwide. Scott's was estimated to have 4.4K branded searches compared to McCann's’ 170, and held a 1.7% Share of Search versus McCann's’ 0.07%.
- Scott's was ahead of McCann's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, McCann's’ estimated Share of Search among oats worldwide moved from 0.15% to 0.07%, and its estimated monthly branded searches moved from 320 to 170.
- Across the 11 months ending August 2026, Scott's’ estimated Share of Search among oats worldwide moved from 2.5% to 1.7%, and its estimated monthly branded searches moved from 5.4K to 4.4K.

## How did search popularity change for oats worldwide in August 2026?

- In August 2026, Scott's rose from 3rd to 2nd among oats worldwide.
- Estimated monthly branded searches for McCann's worldwide fell 46.9% over 11 measured months, from 320 to 170 in August 2026.

## Month by month

| Month | McCann's estimated searches | McCann's Share of Search | McCann's rank | Scott's estimated searches | Scott's Share of Search | Scott's rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 320 | 0.15% | 6 | 5.4K | 2.5% | 2 |
| Nov 2025 | 320 | 0.18% | 6 | 5.4K | 3% | 2 |
| Dec 2025 | 260 | 0.15% | 6 | 4.4K | 2.5% | 2 |
| Jan 2026 | 390 | 0.18% | 6 | 6.6K | 3% | 2 |
| Feb 2026 | 320 | 0.15% | 6 | 5.4K | 2.5% | 3 |
| Mar 2026 | 320 | 0.15% | 6 | 5.4K | 2.5% | 2 |
| Apr 2026 | 170 | 0.08% | 6 | 5.4K | 2.5% | 2 |
| May 2026 | 110 | 0.05% | 6 | 4.4K | 2.1% | 2 |
| Jun 2026 | 110 | 0.05% | 6 | 4.4K | 2.1% | 2 |
| Jul 2026 | 140 | 0.07% | 6 | 3.6K | 1.7% | 3 |
| Aug 2026 | 170 | 0.07% | 6 | 4.4K | 1.7% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using McCann's’ and Scott's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **McCann's**: Measured on the search term “mccanns oats”.
- **Scott's**: Measured on the search term “scotts oats”.

- [McCann's profile](/demand/global-en/brands/mccann-s)
- [Scott's profile](/demand/global-en/brands/scott-s)
- [All oats worldwide](/demand/global-en/categories/oats): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, McCann's or Scott's?

In August 2026, Scott's had more branded searches than McCann's among oats worldwide. Scott's was estimated to have 4.4K branded searches compared to McCann's’ 170, and held a 1.7% Share of Search versus McCann's’ 0.07%.

## Cite this page

Brandwave. "McCann's vs Scott's: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/mccann-s-vs-scott-s

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mccann-s-vs-scott-s. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.