---
title: "McCain vs Pinguin: Which is more popular by branded search?"
description: "Which is more popular in search, McCain or Pinguin? Compare estimated monthly branded-search demand and Share of Search inside the Frozen vegetable brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/mccain-vs-pinguin"
publisher: "Brandwave"
---

# McCain vs Pinguin: Which is more popular by branded search?

Which is more popular in search, McCain or Pinguin? Compare estimated monthly branded-search demand and Share of Search inside the Frozen vegetable brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: McCain and Pinguin
- **Competitive set**: Frozen vegetable brands
- **Market**: Global
- **Month measured**: Aug 2026
- **McCain Share of Search**: 8.2%
- **Pinguin Share of Search**: 90.5%

## Which is more popular in search, McCain or Pinguin?

- In August 2026, Pinguin had more branded searches than McCain among frozen vegetable brands worldwide. Pinguin was estimated to have 1.2M branded searches compared to McCain’s 110K, and held a 90.5% Share of Search versus McCain’s 8.2%.
- Pinguin was ahead of McCain in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, McCain’s estimated Share of Search among frozen vegetable brands worldwide moved from 5.6% to 8.2%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 11 months ending August 2026, Pinguin’s estimated Share of Search among frozen vegetable brands worldwide moved from 93.4% to 90.5%, and its estimated monthly branded searches moved from 2.2M to 1.2M.

## How did search popularity change for frozen vegetable brands worldwide in August 2026?

- Estimated monthly branded searches for Pinguin worldwide fell 45.5% over 11 measured months, from 2.2M to 1.2M in August 2026.
- Estimated monthly branded searches for McCain worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

## Month by month

| Month | McCain estimated searches | McCain Share of Search | McCain rank | Pinguin estimated searches | Pinguin Share of Search | Pinguin rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 5.6% | 2 | 2.2M | 93.4% | 1 |
| Nov 2025 | 135K | 5.6% | 2 | 2.2M | 93.5% | 1 |
| Dec 2025 | 110K | 3.8% | 2 | 2.7M | 95.4% | 1 |
| Jan 2026 | 135K | 3.9% | 2 | 3.4M | 95.6% | 1 |
| Feb 2026 | 135K | 5.6% | 2 | 2.2M | 93.5% | 1 |
| Mar 2026 | 135K | 4.7% | 2 | 2.7M | 94.5% | 1 |
| Apr 2026 | 110K | 2.6% | 2 | 4.1M | 96.9% | 1 |
| May 2026 | 135K | 8.2% | 2 | 1.5M | 90.7% | 1 |
| Jun 2026 | 110K | 8.1% | 2 | 1.2M | 90.3% | 1 |
| Jul 2026 | 110K | 8.2% | 2 | 1.2M | 90.5% | 1 |
| Aug 2026 | 110K | 8.2% | 2 | 1.2M | 90.5% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using McCain’s and Pinguin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **McCain**: Measured on the search term “mccain”.
- **Pinguin**: Measured on the search term “pinguin”.

- [McCain profile](/demand/global-en/brands/mccain)
- [Pinguin profile](/demand/global-en/brands/pinguin)
- [All frozen vegetable brands worldwide](/demand/global-en/categories/frozen-vegetable-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, McCain or Pinguin?

In August 2026, Pinguin had more branded searches than McCain among frozen vegetable brands worldwide. Pinguin was estimated to have 1.2M branded searches compared to McCain’s 110K, and held a 90.5% Share of Search versus McCain’s 8.2%.

## Cite this page

Brandwave. "McCain vs Pinguin: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/mccain-vs-pinguin

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mccain-vs-pinguin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.