--- title: "Maze vs Qualtrics: Which is searched more?" description: "Is Maze or Qualtrics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the UX research tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/maze-vs-qualtrics" publisher: "Brandwave" --- # Maze vs Qualtrics: Which is searched more? Is Maze or Qualtrics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the UX research tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Maze and Qualtrics - **Competitive set**: UX research tools - **Market**: Global - **Month measured**: Sep 2026 - **Maze Share of Search**: 0.26% - **Qualtrics Share of Search**: 45.8% ## Is Maze or Qualtrics more popular in search? - In September 2026, Qualtrics had more branded searches than Maze among UX research tools worldwide. Qualtrics had about 246,000 branded searches, while Maze had 1,380. Qualtrics made up 45.8% of all UX research tool searches we track, and Maze accounted for 0.26%. - Qualtrics was ahead of Maze in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Maze’s share of searches among UX research tools worldwide held steady at 0.26%, and its estimated monthly branded searches moved from 1.6K to 1.4K. - Across the 12 months ending September 2026, Qualtrics’ share of searches among UX research tools worldwide moved from 61.3% to 45.8%, and its estimated monthly branded searches moved from 368K to 246K. ## Top UX research tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Maze appeared in all five answers. Qualtrics was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Maze was listed before Qualtrics in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Maze | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | UserTesting | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Dovetail | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Lyssna | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | User Interviews | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | UXtweak | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Hotjar | 7th | 2 of 3 | 2 of 2 | 4 of 5 | | Qualtrics | 8th | 1 of 3 | 2 of 2 | 3 of 5 | | Optimal Workshop | 9th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about UX research tools - Asked ChatGPT "Which UX research tool should I use?": 1. Maze, 2. Dovetail, 3. Lyssna, 4. UserTesting, 5. Optimal Workshop, 6. User Interviews - Asked ChatGPT "What are the best UX research tools?": 1. Maze, 2. Dovetail, 3. UserTesting, 4. Lyssna, 5. Optimal Workshop, 6. Hotjar, 7. User Interviews - Asked ChatGPT "What's the best UX research tool for user feedback?": 1. Maze, 2. Dovetail, 3. UserTesting, 4. Hotjar, 5. Qualtrics, 6. User Interviews - Searched Google, AI Overview "ux research tools": 1. Maze, 2. UserTesting, 3. UXtweak, 4. User Interviews, 5. Dovetail, 6. Qualtrics, 7. Hotjar - Searched Google, AI Overview "user research tool": 1. UserTesting, 2. Maze, 3. UXtweak, 4. Lyssna, 5. User Interviews, 6. Qualtrics, 7. Hotjar, 8. Dovetail Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for UX research tools worldwide in September 2026? - In September 2026, Qualtrics lost share of searches among UX research tools worldwide, from 50.2% to 45.8%. - Estimated monthly branded searches for Maze worldwide fell 12.1% over 12 measured months, from 1.6K to 1.4K in September 2026. ## Month by month | Month | Maze estimated searches | Maze Share of Search | Maze rank | Qualtrics estimated searches | Qualtrics Share of Search | Qualtrics rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 0.26% | 7 | 368K | 61.3% | 1 | | Nov 2025 | 1.6K | 0.3% | 7 | 301K | 57.7% | 1 | | Dec 2025 | 1.5K | 0.36% | 7 | 246K | 57.4% | 1 | | Jan 2026 | 1.4K | 0.31% | 7 | 246K | 52.6% | 1 | | Feb 2026 | 1.4K | 0.29% | 7 | 301K | 64.4% | 1 | | Mar 2026 | 1.6K | 0.29% | 7 | 368K | 65.6% | 1 | | Apr 2026 | 1.6K | 0.28% | 7 | 368K | 62.9% | 1 | | May 2026 | 1.6K | 0.32% | 7 | 301K | 59.6% | 1 | | Jun 2026 | 1.3K | 0.26% | 8 | 246K | 51.9% | 1 | | Jul 2026 | 1.3K | 0.33% | 7 | 201K | 53.3% | 1 | | Aug 2026 | 1K | 0.25% | 7 | 201K | 50.2% | 1 | | Sep 2026 | 1.4K | 0.26% | 7 | 246K | 45.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Maze’s and Qualtrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Maze**: Measured on the search terms “maze usability testing”, “maze user research” and “maze.co”, summed into one figure. - **Qualtrics**: Measured on the search term “qualtrics”. - [Maze profile](/demand/global-en/brands/maze) - [Qualtrics profile](/demand/global-en/brands/qualtrics) - [All UX research tools worldwide](/demand/global-en/categories/ux-research-tools): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Maze or Qualtrics more popular in search? In September 2026, Qualtrics had more branded searches than Maze among UX research tools worldwide. Qualtrics had about 246,000 branded searches, while Maze had 1,380. Qualtrics made up 45.8% of all UX research tool searches we track, and Maze accounted for 0.26%. ## Cite this page Brandwave. "Maze vs Qualtrics: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/maze-vs-qualtrics This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/maze-vs-qualtrics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.