---
title: "Maze vs Optimal Workshop: Which is more popular by branded search?"
description: "Which is more popular in search, Maze or Optimal Workshop? Compare estimated monthly branded-search demand and Share of Search inside the User research platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/maze-vs-optimal-workshop"
publisher: "Brandwave"
---

# Maze vs Optimal Workshop: Which is more popular by branded search?

Which is more popular in search, Maze or Optimal Workshop? Compare estimated monthly branded-search demand and Share of Search inside the User research platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Maze and Optimal Workshop
- **Competitive set**: User research platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Maze Share of Search**: 1.8%
- **Optimal Workshop Share of Search**: 5.5%

## Which is more popular in search, Maze or Optimal Workshop?

- In August 2026, Optimal Workshop had more branded searches than Maze among user research platforms worldwide. Optimal Workshop was estimated to have 3.1K branded searches compared to Maze’s 1K, and held a 5.5% Share of Search versus Maze’s 1.8%.
- Optimal Workshop was ahead of Maze in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Maze’s estimated Share of Search among user research platforms worldwide moved from 2.8% to 1.8%, and its estimated monthly branded searches moved from 1.6K to 1K.
- Across the 11 months ending August 2026, Optimal Workshop’s estimated Share of Search among user research platforms worldwide moved from 10% to 5.5%, and its estimated monthly branded searches moved from 5.5K to 3.1K.

## How did search popularity change for user research platforms worldwide in August 2026?

- Maze’s estimated Share of Search among user research platforms worldwide has lost ground for 3 months in a row, from 2.7% to 1.8% in August 2026.
- Estimated monthly branded searches for Optimal Workshop worldwide fell 44.6% over 11 measured months, from 5.5K to 3.1K in August 2026.

## Month by month

| Month | Maze estimated searches | Maze Share of Search | Maze rank | Optimal Workshop estimated searches | Optimal Workshop Share of Search | Optimal Workshop rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.6K | 2.8% | 5 | 5.5K | 10% | 4 |
| Nov 2025 | 1.6K | 3.3% | 5 | 5.5K | 11.5% | 4 |
| Dec 2025 | 1.5K | 2.6% | 5 | 3.7K | 6.3% | 4 |
| Jan 2026 | 1.4K | 2.3% | 5 | 4.5K | 7.4% | 4 |
| Feb 2026 | 1.4K | 2.6% | 5 | 4.6K | 8.9% | 4 |
| Mar 2026 | 1.6K | 2.6% | 5 | 5.7K | 9.3% | 4 |
| Apr 2026 | 1.6K | 2.7% | 5 | 4.7K | 7.8% | 4 |
| May 2026 | 1.6K | 2.7% | 5 | 3.9K | 6.3% | 4 |
| Jun 2026 | 1.3K | 2.2% | 5 | 4K | 7.1% | 4 |
| Jul 2026 | 1.3K | 2.1% | 5 | 3.3K | 5.4% | 4 |
| Aug 2026 | 1K | 1.8% | 5 | 3.1K | 5.5% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Maze’s and Optimal Workshop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Maze**: Measured on the search terms “maze usability testing”, “maze user research” and “maze.co”, summed into one figure.
- **Optimal Workshop**: Measured on the search terms “optimal workshop”, “optimal workshop tree testing”, “optimal workshop usability testing” and “optimalworkshop.com”, summed into one figure.

- [Maze profile](/demand/global-en/brands/maze)
- [Optimal Workshop profile](/demand/global-en/brands/optimal-workshop)
- [All user research platforms worldwide](/demand/global-en/categories/user-research-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Maze or Optimal Workshop?

In August 2026, Optimal Workshop had more branded searches than Maze among user research platforms worldwide. Optimal Workshop was estimated to have 3.1K branded searches compared to Maze’s 1K, and held a 5.5% Share of Search versus Maze’s 1.8%.

## Cite this page

Brandwave. "Maze vs Optimal Workshop: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/maze-vs-optimal-workshop

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/maze-vs-optimal-workshop. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.