--- title: "Mayfair vs Wirquin: Which is searched more?" description: "Is Mayfair or Wirquin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toilet seat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/mayfair-vs-wirquin" publisher: "Brandwave" --- # Mayfair vs Wirquin: Which is searched more? Is Mayfair or Wirquin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toilet seat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mayfair and Wirquin - **Competitive set**: Toilet seat brands - **Market**: Global - **Month measured**: Sep 2026 - **Mayfair Share of Search**: 0.14% - **Wirquin Share of Search**: 1.9% ## Is Mayfair or Wirquin more popular in search? - In September 2026, Wirquin had more branded searches than Mayfair among toilet seat brands worldwide. Wirquin had about 9,900 branded searches, while Mayfair had 720. Wirquin made up 1.9% of all toilet seat brand searches we track, and Mayfair accounted for 0.14%. - Wirquin was ahead of Mayfair in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Mayfair’s share of searches among toilet seat brands worldwide moved from 0.1% to 0.14%, and its estimated monthly branded searches moved from 590 to 720. - Across the 12 months ending September 2026, Wirquin’s share of searches among toilet seat brands worldwide moved from 1.7% to 1.9%, and its estimated monthly branded searches held steady at 9.9K. ## Top toilet seat brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Mayfair was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Wirquin did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kohler | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bemis | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Mayfair | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Toto | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Wirquin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Croydex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Euroshowers | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about toilet seat brands - Asked ChatGPT "Which toilet seat brand should I buy?": 1. Bemis, 2. Kohler, 3. Mayfair - Asked ChatGPT "What are the best toilet seat brands?": 1. Kohler, 2. Bemis, 3. Toto, 4. Mayfair - Asked ChatGPT "What's the best toilet seat brand for a standard toilet?": 1. Bemis, 2. Kohler, 3. Mayfair - Searched Google, AI Overview "best toilet seat": 1. Kohler, 2. Bemis - Searched Google, AI Overview "soft close toilet seat": 1. Kohler, 2. Bemis Not named in any answer: Wirquin, Croydex and Euroshowers. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for toilet seat brands worldwide in September 2026? - Estimated monthly branded searches for Mayfair worldwide rose 22% over 12 measured months, from 590 to 720 in September 2026. ## Month by month | Month | Mayfair estimated searches | Mayfair Share of Search | Mayfair rank | Wirquin estimated searches | Wirquin Share of Search | Wirquin rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 0.1% | 7 | 9.9K | 1.7% | 4 | | Nov 2025 | 720 | 0.13% | 6 | 9.9K | 1.8% | 4 | | Dec 2025 | 720 | 0.15% | 6 | 9.9K | 2% | 4 | | Jan 2026 | 720 | 0.12% | 6 | 9.9K | 1.7% | 4 | | Feb 2026 | 590 | 0.12% | 6 | 9.9K | 2% | 4 | | Mar 2026 | 590 | 0.1% | 6 | 9.9K | 1.7% | 4 | | Apr 2026 | 590 | 0.1% | 6 | 9.9K | 1.8% | 4 | | May 2026 | 590 | 0.12% | 6 | 8.1K | 1.6% | 4 | | Jun 2026 | 590 | 0.12% | 6 | 8.1K | 1.6% | 4 | | Jul 2026 | 720 | 0.15% | 6 | 8.1K | 1.7% | 4 | | Aug 2026 | 720 | 0.13% | 6 | 8.1K | 1.5% | 4 | | Sep 2026 | 720 | 0.14% | 6 | 9.9K | 1.9% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Mayfair’s and Wirquin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mayfair**: Measured on the search term “mayfair toilet seat”. - **Wirquin**: Measured on the search term “wirquin”. - [Mayfair profile](/demand/global-en/brands/mayfair) - [Wirquin profile](/demand/global-en/brands/wirquin) - [All toilet seat brands worldwide](/demand/global-en/categories/toilet-seat-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Mayfair or Wirquin more popular in search? In September 2026, Wirquin had more branded searches than Mayfair among toilet seat brands worldwide. Wirquin had about 9,900 branded searches, while Mayfair had 720. Wirquin made up 1.9% of all toilet seat brand searches we track, and Mayfair accounted for 0.14%. ## Cite this page Brandwave. "Mayfair vs Wirquin: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/mayfair-vs-wirquin This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mayfair-vs-wirquin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.