--- title: "Mayfair vs Toto: Which is searched more?" description: "Is Mayfair or Toto more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toilet seat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/mayfair-vs-toto" publisher: "Brandwave" --- # Mayfair vs Toto: Which is searched more? Is Mayfair or Toto more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toilet seat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mayfair and Toto - **Competitive set**: Toilet seat brands - **Market**: Global - **Month measured**: Sep 2026 - **Mayfair Share of Search**: 0.14% - **Toto Share of Search**: 22.6% ## Is Mayfair or Toto more popular in search? - In September 2026, Toto had more branded searches than Mayfair among toilet seat brands worldwide. Toto had about 120,000 branded searches, while Mayfair had 720. Toto made up 22.6% of all toilet seat brand searches we track, and Mayfair accounted for 0.14%. - Toto was ahead of Mayfair in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Mayfair’s share of searches among toilet seat brands worldwide moved from 0.1% to 0.14%, and its estimated monthly branded searches moved from 590 to 720. - Across the 12 months ending September 2026, Toto’s share of searches among toilet seat brands worldwide moved from 26% to 22.6%, and its estimated monthly branded searches moved from 148K to 120K. ## Top toilet seat brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Mayfair was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Toto was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Mayfair was listed before Toto in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kohler | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bemis | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Mayfair | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Toto | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Wirquin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Croydex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Euroshowers | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about toilet seat brands - Asked ChatGPT "Which toilet seat brand should I buy?": 1. Bemis, 2. Kohler, 3. Mayfair - Asked ChatGPT "What are the best toilet seat brands?": 1. Kohler, 2. Bemis, 3. Toto, 4. Mayfair - Asked ChatGPT "What's the best toilet seat brand for a standard toilet?": 1. Bemis, 2. Kohler, 3. Mayfair - Searched Google, AI Overview "best toilet seat": 1. Kohler, 2. Bemis - Searched Google, AI Overview "soft close toilet seat": 1. Kohler, 2. Bemis Not named in any answer: Wirquin, Croydex and Euroshowers. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for toilet seat brands worldwide in September 2026? - In September 2026, Toto lost share of searches among toilet seat brands worldwide, from 26.7% to 22.6%. - Estimated monthly branded searches for Mayfair worldwide rose 22% over 12 measured months, from 590 to 720 in September 2026. ## Month by month | Month | Mayfair estimated searches | Mayfair Share of Search | Mayfair rank | Toto estimated searches | Toto Share of Search | Toto rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 0.1% | 7 | 148K | 26% | 2 | | Nov 2025 | 720 | 0.13% | 6 | 148K | 26.3% | 2 | | Dec 2025 | 720 | 0.15% | 6 | 148K | 30.2% | 2 | | Jan 2026 | 720 | 0.12% | 6 | 178K | 30% | 2 | | Feb 2026 | 590 | 0.12% | 6 | 145K | 29.9% | 2 | | Mar 2026 | 590 | 0.1% | 6 | 145K | 24.6% | 2 | | Apr 2026 | 590 | 0.1% | 6 | 145K | 25.8% | 2 | | May 2026 | 590 | 0.12% | 6 | 145K | 29% | 2 | | Jun 2026 | 590 | 0.12% | 6 | 145K | 29% | 2 | | Jul 2026 | 720 | 0.15% | 6 | 145K | 29.8% | 2 | | Aug 2026 | 720 | 0.13% | 6 | 148K | 26.7% | 2 | | Sep 2026 | 720 | 0.14% | 6 | 120K | 22.6% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Mayfair’s and Toto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mayfair**: Measured on the search term “mayfair toilet seat”. - **Toto**: Measured on the search terms “toto seat”, “toto toilet” and “toto toilet seat”, summed into one figure. - [Mayfair profile](/demand/global-en/brands/mayfair) - [Toto profile](/demand/global-en/brands/toto) - [All toilet seat brands worldwide](/demand/global-en/categories/toilet-seat-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Mayfair or Toto more popular in search? In September 2026, Toto had more branded searches than Mayfair among toilet seat brands worldwide. Toto had about 120,000 branded searches, while Mayfair had 720. Toto made up 22.6% of all toilet seat brand searches we track, and Mayfair accounted for 0.14%. ## Cite this page Brandwave. "Mayfair vs Toto: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/mayfair-vs-toto This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mayfair-vs-toto. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.