---
title: "Maxwell & Williams vs Portmeirion: Which is searched more?"
description: "Which is more popular in search, Maxwell & Williams or Portmeirion? Compare estimated monthly branded-search demand and Share of Search inside the Dinnerware brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/maxwell-williams-vs-portmeirion"
publisher: "Brandwave"
---

# Maxwell & Williams vs Portmeirion: Which is searched more?

Which is more popular in search, Maxwell & Williams or Portmeirion? Compare estimated monthly branded-search demand and Share of Search inside the Dinnerware brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Maxwell & Williams and Portmeirion
- **Competitive set**: Dinnerware brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Maxwell & Williams Share of Search**: 4.3%
- **Portmeirion Share of Search**: 47.5%

## Which is more popular in search, Maxwell & Williams or Portmeirion?

- In August 2026, Portmeirion had more branded searches than Maxwell & Williams among dinnerware brands worldwide. Portmeirion was estimated to have 301K branded searches compared to Maxwell & Williams’ 27.1K, and held a 47.5% Share of Search versus Maxwell & Williams’ 4.3%.
- Portmeirion was ahead of Maxwell & Williams in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Maxwell & Williams’ estimated Share of Search among dinnerware brands worldwide moved from 6.8% to 4.3%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 11 months ending August 2026, Portmeirion’s estimated Share of Search among dinnerware brands worldwide moved from 27.9% to 47.5%, and its estimated monthly branded searches moved from 135K to 301K.

## How did search popularity change for dinnerware brands worldwide in August 2026?

- In August 2026, Portmeirion lost estimated Share of Search among dinnerware brands worldwide, from 49.8% to 47.5%.
- Estimated monthly branded searches for Maxwell & Williams worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

## Month by month

| Month | Maxwell & Williams estimated searches | Maxwell & Williams Share of Search | Maxwell & Williams rank | Portmeirion estimated searches | Portmeirion Share of Search | Portmeirion rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 33.1K | 6.8% | 6 | 135K | 27.9% | 2 |
| Nov 2025 | 40.5K | 7% | 6 | 90.5K | 15.7% | 3 |
| Dec 2025 | 49.5K | 7.6% | 6 | 110K | 16.8% | 2 |
| Jan 2026 | 33.1K | 6.3% | 6 | 110K | 20.8% | 2 |
| Feb 2026 | 27.1K | 6.3% | 6 | 135K | 31.3% | 1 |
| Mar 2026 | 27.1K | 4.7% | 6 | 165K | 28.6% | 1 |
| Apr 2026 | 27.1K | 4.5% | 6 | 201K | 33.1% | 1 |
| May 2026 | 27.1K | 4.5% | 6 | 246K | 41% | 1 |
| Jun 2026 | 27.1K | 4.6% | 6 | 246K | 41.4% | 1 |
| Jul 2026 | 27.1K | 4.5% | 6 | 301K | 49.8% | 1 |
| Aug 2026 | 27.1K | 4.3% | 6 | 301K | 47.5% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Maxwell & Williams’ and Portmeirion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Maxwell & Williams**: Measured on the search term “maxwell williams”.
- **Portmeirion**: Measured on the search term “portmeirion”.

- [Maxwell & Williams profile](/demand/global-en/brands/maxwell-williams)
- [Portmeirion profile](/demand/global-en/brands/portmeirion)
- [All dinnerware brands worldwide](/demand/global-en/categories/dinnerware-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Maxwell & Williams or Portmeirion?

In August 2026, Portmeirion had more branded searches than Maxwell & Williams among dinnerware brands worldwide. Portmeirion was estimated to have 301K branded searches compared to Maxwell & Williams’ 27.1K, and held a 47.5% Share of Search versus Maxwell & Williams’ 4.3%.

## Cite this page

Brandwave. "Maxwell & Williams vs Portmeirion: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/maxwell-williams-vs-portmeirion

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/maxwell-williams-vs-portmeirion. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.