---
title: "Maxwell House vs Nescafé: Which is more popular by branded search?"
description: "Which is more popular in search, Maxwell House or Nescafé? Compare estimated monthly branded-search demand and Share of Search inside the Instant coffee brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/maxwell-house-vs-nescafe"
publisher: "Brandwave"
---

# Maxwell House vs Nescafé: Which is more popular by branded search?

Which is more popular in search, Maxwell House or Nescafé? Compare estimated monthly branded-search demand and Share of Search inside the Instant coffee brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Maxwell House and Nescafé
- **Competitive set**: Instant coffee brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Maxwell House Share of Search**: 1.8%
- **Nescafé Share of Search**: 83.2%

## Which is more popular in search, Maxwell House or Nescafé?

- In August 2026, Nescafé had more branded searches than Maxwell House among instant coffee brands worldwide. Nescafé was estimated to have 823K branded searches compared to Maxwell House’s 18.1K, and held an 83.2% Share of Search versus Maxwell House’s 1.8%.
- Nescafé was ahead of Maxwell House in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Maxwell House’s estimated Share of Search among instant coffee brands worldwide moved from 4.8% to 1.8%, and its estimated monthly branded searches moved from 49.5K to 18.1K.
- Across the 11 months ending August 2026, Nescafé’s estimated Share of Search among instant coffee brands worldwide moved from 79.1% to 83.2%, and its estimated monthly branded searches held steady at 823K.

## How did search popularity change for instant coffee brands worldwide in August 2026?

- In August 2026, Nescafé lost estimated Share of Search among instant coffee brands worldwide, from 85.2% to 83.2%.
- Estimated monthly branded searches for Maxwell House worldwide fell 63.4% over 11 measured months, from 49.5K to 18.1K in August 2026.

## Month by month

| Month | Maxwell House estimated searches | Maxwell House Share of Search | Maxwell House rank | Nescafé estimated searches | Nescafé Share of Search | Nescafé rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 49.5K | 4.8% | 3 | 823K | 79.1% | 1 |
| Nov 2025 | 18.1K | 1.8% | 6 | 823K | 83.3% | 1 |
| Dec 2025 | 18.1K | 1.9% | 6 | 823K | 84.9% | 1 |
| Jan 2026 | 18.1K | 1.9% | 6 | 823K | 84.6% | 1 |
| Feb 2026 | 18.1K | 2.2% | 5 | 673K | 82.2% | 1 |
| Mar 2026 | 18.1K | 2.1% | 6 | 673K | 76.6% | 1 |
| Apr 2026 | 14.8K | 1.5% | 6 | 823K | 84.3% | 1 |
| May 2026 | 14.8K | 1.3% | 6 | 1M | 86.7% | 1 |
| Jun 2026 | 14.8K | 1.3% | 6 | 1M | 86.7% | 1 |
| Jul 2026 | 14.8K | 1.5% | 6 | 823K | 85.2% | 1 |
| Aug 2026 | 18.1K | 1.8% | 6 | 823K | 83.2% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Maxwell House’s and Nescafé’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Maxwell House**: Measured on the search term “maxwell house”.
- **Nescafé**: Measured on the search term “nescafe”.

- [Maxwell House profile](/demand/global-en/brands/maxwell-house)
- [Nescafé profile](/demand/global-en/brands/nescafe)
- [All instant coffee brands worldwide](/demand/global-en/categories/instant-coffee-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Maxwell House or Nescafé?

In August 2026, Nescafé had more branded searches than Maxwell House among instant coffee brands worldwide. Nescafé was estimated to have 823K branded searches compared to Maxwell House’s 18.1K, and held an 83.2% Share of Search versus Maxwell House’s 1.8%.

## Cite this page

Brandwave. "Maxwell House vs Nescafé: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/maxwell-house-vs-nescafe

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/maxwell-house-vs-nescafe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.