--- title: "Maxio vs Paddle: Which is searched more?" description: "Is Maxio or Paddle more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Subscription billing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/maxio-vs-paddle" publisher: "Brandwave" --- # Maxio vs Paddle: Which is searched more? Is Maxio or Paddle more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Subscription billing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Maxio and Paddle - **Competitive set**: Subscription billing platforms - **Market**: Global - **Month measured**: Sep 2026 - **Maxio Share of Search**: 9.8% - **Paddle Share of Search**: 1.1% ## Is Maxio or Paddle more popular in search? - In September 2026, Maxio had more branded searches than Paddle among subscription billing platforms worldwide. Maxio had about 5,470 branded searches, while Paddle had 590. Maxio made up 9.8% of all subscription billing platform searches we track, and Paddle accounted for 1.1%. - Maxio was ahead of Paddle in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Maxio’s share of searches among subscription billing platforms worldwide moved from 12.3% to 9.8%, and its estimated monthly branded searches moved from 8.2K to 5.5K. - Across the 12 months ending September 2026, Paddle’s share of searches among subscription billing platforms worldwide moved from 0.88% to 1.1%, and its estimated monthly branded searches held steady at 590. ## Top subscription billing platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Maxio was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Paddle was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Paddle was listed before Maxio in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Chargebee | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Recurly | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Paddle | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Maxio | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Zuora | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Recharge | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Seal Subscriptions | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ordway | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about subscription billing platforms - Asked ChatGPT "Which subscription billing platform should I use?": 1. Paddle, 2. Chargebee, 3. Recurly, 4. Recharge, 5. Maxio, 6. Zuora - Asked ChatGPT "What are the best subscription billing platforms?": 1. Chargebee, 2. Recurly, 3. Paddle, 4. Maxio, 5. Zuora, 6. Recharge - Asked ChatGPT "What's the best subscription billing platform for a subscription business?": 1. Chargebee, 2. Recurly, 3. Paddle, 4. Zuora - Searched Google, AI Overview "subscription billing platforms": 1. Recurly, 2. Chargebee - Searched Google, AI Overview "best subscription billing software": 1. Chargebee, 2. Recurly, 3. Maxio, 4. Zuora Not named in any answer: Seal Subscriptions and Ordway. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for subscription billing platforms worldwide in September 2026? - In September 2026, Maxio lost share of searches among subscription billing platforms worldwide, from 10.4% to 9.8%. ## Month by month | Month | Maxio estimated searches | Maxio Share of Search | Maxio rank | Paddle estimated searches | Paddle Share of Search | Paddle rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.2K | 12.3% | 4 | 590 | 0.88% | 7 | | Nov 2025 | 6.7K | 11.2% | 4 | 480 | 0.8% | 7 | | Dec 2025 | 6.7K | 11.5% | 3 | 480 | 0.82% | 7 | | Jan 2026 | 8.2K | 13.3% | 3 | 590 | 0.95% | 7 | | Feb 2026 | 6.7K | 11.2% | 4 | 590 | 0.98% | 7 | | Mar 2026 | 8.2K | 11.5% | 3 | 590 | 0.83% | 7 | | Apr 2026 | 6.7K | 11.4% | 3 | 590 | 1% | 7 | | May 2026 | 6.7K | 11.5% | 3 | 590 | 1% | 7 | | Jun 2026 | 6.7K | 11.7% | 3 | 590 | 1% | 7 | | Jul 2026 | 6.7K | 10.9% | 3 | 590 | 0.96% | 7 | | Aug 2026 | 6.7K | 10.4% | 3 | 480 | 0.75% | 7 | | Sep 2026 | 5.5K | 9.8% | 3 | 590 | 1.1% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Maxio’s and Paddle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Maxio**: Measured on the search terms “maxio” and “maxio software”, summed into one figure. - **Paddle**: Measured on the search term “paddle billing”. - [Maxio profile](/demand/global-en/brands/maxio) - [Paddle profile](/demand/global-en/brands/paddle) - [All subscription billing platforms worldwide](/demand/global-en/categories/subscription-billing-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Maxio or Paddle more popular in search? In September 2026, Maxio had more branded searches than Paddle among subscription billing platforms worldwide. Maxio had about 5,470 branded searches, while Paddle had 590. Maxio made up 9.8% of all subscription billing platform searches we track, and Paddle accounted for 1.1%. ## Cite this page Brandwave. "Maxio vs Paddle: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/maxio-vs-paddle This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/maxio-vs-paddle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.