---
title: "Max vs Old Navy: Which is searched more?"
description: "Is Max or Old Navy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Women's fashion retailers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/max-vs-old-navy"
publisher: "Brandwave"
---

# Max vs Old Navy: Which is searched more?

Is Max or Old Navy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Women's fashion retailers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Max and Old Navy
- **Competitive set**: Women's fashion retailers
- **Market**: Global
- **Month measured**: Sep 2026
- **Max Share of Search**: 0.02%
- **Old Navy Share of Search**: 9.7%

## Is Max or Old Navy more popular in search?

- In September 2026, Old Navy had more branded searches than Max among women's fashion retailers worldwide. Old Navy had about 9.1 million branded searches, while Max had 18,100. Old Navy made up 9.7% of all women's fashion retailer searches we track, and Max accounted for 0.02%.
- Old Navy was ahead of Max in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Max’s share of searches among women's fashion retailers worldwide held steady at 0.02%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 12 months ending September 2026, Old Navy’s share of searches among women's fashion retailers worldwide moved from 10.9% to 9.7%, and its estimated monthly branded searches moved from 11.1M to 9.1M.

## How did search popularity change for women's fashion retailers worldwide in September 2026?

- In September 2026, Old Navy lost share of searches among women's fashion retailers worldwide, from 11.7% to 9.7%.

## Month by month

| Month | Max estimated searches | Max Share of Search | Max rank | Old Navy estimated searches | Old Navy Share of Search | Old Navy rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 18.1K | 0.02% | 13 | 11.1M | 10.9% | 4 |
| Nov 2025 | 22.2K | 0.02% | 13 | 13.6M | 10.9% | 4 |
| Dec 2025 | 18.1K | 0.02% | 13 | 13.6M | 11.4% | 4 |
| Jan 2026 | 18.1K | 0.02% | 13 | 7.5M | 7.9% | 4 |
| Feb 2026 | 14.8K | 0.02% | 13 | 7.5M | 9.8% | 4 |
| Mar 2026 | 18.1K | 0.02% | 13 | 11.1M | 11.7% | 4 |
| Apr 2026 | 22.2K | 0.02% | 13 | 9.1M | 9.8% | 4 |
| May 2026 | 22.2K | 0.02% | 13 | 11.1M | 11.2% | 4 |
| Jun 2026 | 18.1K | 0.02% | 13 | 9.1M | 9.9% | 4 |
| Jul 2026 | 18.1K | 0.02% | 13 | 11.1M | 11.9% | 3 |
| Aug 2026 | 18.1K | 0.02% | 13 | 11.1M | 11.7% | 4 |
| Sep 2026 | 18.1K | 0.02% | 13 | 9.1M | 9.7% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Max’s and Old Navy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Max**: Measured on the search term “max clothing”.
- **Old Navy**: Measured on the search term “old navy”.

- [Max profile](/demand/global-en/brands/max)
- [Old Navy profile](/demand/global-en/brands/old-navy)
- [All women's fashion retailers worldwide](/demand/global-en/categories/womens-fashion-retailers): The set both shares are measured inside, 13 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Max or Old Navy more popular in search?

In September 2026, Old Navy had more branded searches than Max among women's fashion retailers worldwide. Old Navy had about 9.1 million branded searches, while Max had 18,100. Old Navy made up 9.7% of all women's fashion retailer searches we track, and Max accounted for 0.02%.

## Cite this page

Brandwave. "Max vs Old Navy: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/max-vs-old-navy

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/max-vs-old-navy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.