---
title: "Max vs Netflix: Which is more popular by branded search?"
description: "Which is more popular in search, Max or Netflix? Compare estimated monthly branded-search demand and Share of Search inside the Streaming services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/max-vs-netflix"
publisher: "Brandwave"
---

# Max vs Netflix: Which is more popular by branded search?

Which is more popular in search, Max or Netflix? Compare estimated monthly branded-search demand and Share of Search inside the Streaming services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Max and Netflix
- **Competitive set**: Streaming services
- **Market**: Global
- **Month measured**: Aug 2026
- **Max Share of Search**: 0.02%
- **Netflix Share of Search**: 70.8%

## Which is more popular in search, Max or Netflix?

- In August 2026, Netflix had more branded searches than Max among streaming services worldwide. Netflix was estimated to have 83.1M branded searches compared to Max’s 18.1K, and held a 70.8% Share of Search versus Max’s 0.02%.
- Netflix was ahead of Max in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Max’s estimated Share of Search among streaming services worldwide held steady at 0.02%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 11 months ending August 2026, Netflix’s estimated Share of Search among streaming services worldwide moved from 69.3% to 70.8%, and its estimated monthly branded searches held steady at 83.1M.

## How did search popularity change for streaming services worldwide in August 2026?

- In August 2026, Netflix lost estimated Share of Search among streaming services worldwide, from 73.4% to 70.8%.

## Month by month

| Month | Max estimated searches | Max Share of Search | Max rank | Netflix estimated searches | Netflix Share of Search | Netflix rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 18.1K | 0.02% | 6 | 83.1M | 69.3% | 1 |
| Nov 2025 | 22.2K | 0.02% | 6 | 83.1M | 68.6% | 1 |
| Dec 2025 | 18.1K | 0.01% | 6 | 101M | 73.3% | 1 |
| Jan 2026 | 18.1K | 0.01% | 6 | 101M | 73.3% | 1 |
| Feb 2026 | 14.8K | 0.01% | 6 | 83.1M | 73.4% | 1 |
| Mar 2026 | 18.1K | 0.02% | 6 | 83.1M | 70.2% | 1 |
| Apr 2026 | 22.2K | 0.02% | 6 | 83.1M | 71.7% | 1 |
| May 2026 | 22.2K | 0.02% | 6 | 83.1M | 72.3% | 1 |
| Jun 2026 | 18.1K | 0.02% | 6 | 83.1M | 73.4% | 1 |
| Jul 2026 | 18.1K | 0.02% | 6 | 83.1M | 73.4% | 1 |
| Aug 2026 | 18.1K | 0.02% | 6 | 83.1M | 70.8% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Max’s and Netflix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Max**: Measured on the search term “max clothing”.
- **Netflix**: Measured on the search term “netflix”.

- [Max profile](/demand/global-en/brands/max)
- [Netflix profile](/demand/global-en/brands/netflix)
- [All streaming services worldwide](/demand/global-en/categories/streaming-services): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Max or Netflix?

In August 2026, Netflix had more branded searches than Max among streaming services worldwide. Netflix was estimated to have 83.1M branded searches compared to Max’s 18.1K, and held a 70.8% Share of Search versus Max’s 0.02%.

## Cite this page

Brandwave. "Max vs Netflix: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/max-vs-netflix

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/max-vs-netflix. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.