--- title: "Max Mara vs Moncler: Which is searched more?" description: "Is Max Mara or Moncler more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coats set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/max-mara-vs-moncler" publisher: "Brandwave" --- # Max Mara vs Moncler: Which is searched more? Is Max Mara or Moncler more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coats set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Max Mara and Moncler - **Competitive set**: Coats - **Market**: Global - **Month measured**: Sep 2026 - **Max Mara Share of Search**: 3.8% - **Moncler Share of Search**: 5.7% ## Is Max Mara or Moncler more popular in search? - In September 2026, Moncler had more branded searches than Max Mara among coats worldwide. Moncler had about 1 million branded searches, while Max Mara had 673,000. Moncler made up 5.7% of all coat searches we track, and Max Mara accounted for 3.8%. - Moncler was ahead of Max Mara in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Max Mara’s share of searches among coats worldwide moved from 3.5% to 3.8%, and its estimated monthly branded searches moved from 823K to 673K. - Across the 12 months ending September 2026, Moncler’s share of searches among coats worldwide moved from 7.7% to 5.7%, and its estimated monthly branded searches moved from 1.8M to 1M. ## Top coats in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Max Mara was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Moncler did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Canada Goose | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | The North Face | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Max Mara | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Patagonia | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Aritzia | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Quince | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | Burberry | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Mackage | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Barbour | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Moncler | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Woolrich | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about coats - Asked ChatGPT "Which coat brand should I buy?": 1. Max Mara, 2. Aritzia, 3. Patagonia, 4. Quince, 5. The North Face - Asked ChatGPT "What are the best coat brands?": 1. Max Mara, 2. Canada Goose, 3. Burberry, 4. Aritzia, 5. The North Face, 6. Quince - Asked ChatGPT "What's the best coat brand for cold winter weather?": 1. Canada Goose, 2. The North Face, 3. Patagonia - Searched Google, AI Overview "coat brands": 1. The North Face, 2. Canada Goose, 3. Mackage, 4. Quince, 5. Burberry - Searched Google, AI Overview "winter coat brand": 1. Canada Goose, 2. The North Face, 3. Patagonia, 4. Quince Not named in any answer: Barbour, Moncler and Woolrich. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for coats worldwide in September 2026? - Estimated monthly branded searches for Moncler worldwide fell 45.4% over 12 measured months, from 1.8M to 1M in September 2026. - Estimated monthly branded searches for Max Mara worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026. ## Month by month | Month | Max Mara estimated searches | Max Mara Share of Search | Max Mara rank | Moncler estimated searches | Moncler Share of Search | Moncler rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 823K | 3.5% | 8 | 1.8M | 7.7% | 7 | | Nov 2025 | 1M | 2.8% | 8 | 2.2M | 6.4% | 6 | | Dec 2025 | 823K | 2.8% | 8 | 2.2M | 7.7% | 6 | | Jan 2026 | 823K | 3.4% | 8 | 1.8M | 7.5% | 6 | | Feb 2026 | 550K | 3.2% | 8 | 1.2M | 7.2% | 6 | | Mar 2026 | 673K | 4.2% | 8 | 823K | 5.2% | 7 | | Apr 2026 | 550K | 4.1% | 8 | 673K | 5% | 6 | | May 2026 | 550K | 3.9% | 8 | 673K | 4.8% | 6 | | Jun 2026 | 550K | 4.4% | 5 | 550K | 4.4% | 6 | | Jul 2026 | 550K | 4.1% | 5 | 550K | 4.1% | 6 | | Aug 2026 | 550K | 3.7% | 8 | 823K | 5.5% | 7 | | Sep 2026 | 673K | 3.8% | 8 | 1M | 5.7% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Max Mara’s and Moncler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Max Mara**: Measured on the search term “max mara”. - **Moncler**: Measured on the search term “moncler”. - [Max Mara profile](/demand/global-en/brands/max-mara) - [Moncler profile](/demand/global-en/brands/moncler) - [All coats worldwide](/demand/global-en/categories/coats): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Max Mara or Moncler more popular in search? In September 2026, Moncler had more branded searches than Max Mara among coats worldwide. Moncler had about 1 million branded searches, while Max Mara had 673,000. Moncler made up 5.7% of all coat searches we track, and Max Mara accounted for 3.8%. ## Cite this page Brandwave. "Max Mara vs Moncler: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/max-mara-vs-moncler This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/max-mara-vs-moncler. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.