---
title: "Max & Molly vs Ruffwear: Which is more popular by branded search?"
description: "Which is more popular in search, Max & Molly or Ruffwear? Compare estimated monthly branded-search demand and Share of Search inside the Dog leash brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/max-and-molly-vs-ruffwear"
publisher: "Brandwave"
---

# Max & Molly vs Ruffwear: Which is more popular by branded search?

Which is more popular in search, Max & Molly or Ruffwear? Compare estimated monthly branded-search demand and Share of Search inside the Dog leash brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Max & Molly and Ruffwear
- **Competitive set**: Dog leash brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Max & Molly Share of Search**: 3.7%
- **Ruffwear Share of Search**: 50.9%

## Which is more popular in search, Max & Molly or Ruffwear?

- In August 2026, Ruffwear had more branded searches than Max & Molly among dog leash brands worldwide. Ruffwear was estimated to have 74K branded searches compared to Max & Molly’s 5.4K, and held a 50.9% Share of Search versus Max & Molly’s 3.7%.
- Ruffwear was ahead of Max & Molly in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Max & Molly’s estimated Share of Search among dog leash brands worldwide moved from 3.2% to 3.7%, and its estimated monthly branded searches moved from 4.4K to 5.4K.
- Across the 11 months ending August 2026, Ruffwear’s estimated Share of Search among dog leash brands worldwide moved from 43.8% to 50.9%, and its estimated monthly branded searches moved from 60.5K to 74K.

## How did search popularity change for dog leash brands worldwide in August 2026?

- In August 2026, Ruffwear lost estimated Share of Search among dog leash brands worldwide, from 52.5% to 50.9%.
- Estimated monthly branded searches for Max & Molly worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.

## Month by month

| Month | Max & Molly estimated searches | Max & Molly Share of Search | Max & Molly rank | Ruffwear estimated searches | Ruffwear Share of Search | Ruffwear rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.4K | 3.2% | 5 | 60.5K | 43.8% | 1 |
| Nov 2025 | 5.4K | 3% | 5 | 90.5K | 50.9% | 1 |
| Dec 2025 | 4.4K | 2.9% | 5 | 74K | 49% | 1 |
| Jan 2026 | 4.4K | 2.7% | 5 | 74K | 46% | 1 |
| Feb 2026 | 4.4K | 3.3% | 5 | 60.5K | 45.6% | 1 |
| Mar 2026 | 5.4K | 3.5% | 5 | 74K | 48.3% | 1 |
| Apr 2026 | 5.4K | 3.7% | 5 | 74K | 50.9% | 1 |
| May 2026 | 5.4K | 3.7% | 5 | 74K | 51% | 1 |
| Jun 2026 | 4.4K | 3.2% | 5 | 74K | 53.1% | 1 |
| Jul 2026 | 5.4K | 3.8% | 5 | 74K | 52.5% | 1 |
| Aug 2026 | 5.4K | 3.7% | 5 | 74K | 50.9% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Max & Molly’s and Ruffwear’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Max & Molly**: Measured on the search term “max & molly”.
- **Ruffwear**: Measured on the search term “ruffwear”.

- [Max & Molly profile](/demand/global-en/brands/max-and-molly)
- [Ruffwear profile](/demand/global-en/brands/ruffwear)
- [All dog leash brands worldwide](/demand/global-en/categories/dog-leash-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Max & Molly or Ruffwear?

In August 2026, Ruffwear had more branded searches than Max & Molly among dog leash brands worldwide. Ruffwear was estimated to have 74K branded searches compared to Max & Molly’s 5.4K, and held a 50.9% Share of Search versus Max & Molly’s 3.7%.

## Cite this page

Brandwave. "Max & Molly vs Ruffwear: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/max-and-molly-vs-ruffwear

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/max-and-molly-vs-ruffwear. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.