--- title: "Maui Jim vs Persol: Which is searched more?" description: "Is Maui Jim or Persol more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunglass brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/maui-jim-vs-persol" publisher: "Brandwave" --- # Maui Jim vs Persol: Which is searched more? Is Maui Jim or Persol more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunglass brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Maui Jim and Persol - **Competitive set**: Sunglass brands - **Market**: Global - **Month measured**: Sep 2026 - **Maui Jim Share of Search**: 1.9% - **Persol Share of Search**: 1.6% ## Is Maui Jim or Persol more popular in search? - In September 2026, Maui Jim had more branded searches than Persol among sunglass brands worldwide. Maui Jim had about 165,000 branded searches, while Persol had 135,000. Maui Jim made up 1.9% of all sunglass brand searches we track, and Persol accounted for 1.6%. - Maui Jim was ahead of Persol in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Maui Jim’s share of searches among sunglass brands worldwide moved from 1.5% to 1.9%, and its estimated monthly branded searches moved from 135K to 165K. - Across the 12 months ending September 2026, Persol’s share of searches among sunglass brands worldwide moved from 1.2% to 1.6%, and its estimated monthly branded searches moved from 110K to 135K. ## Top sunglass brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Maui Jim was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Persol was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Maui Jim was listed before Persol in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ray-Ban | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Maui Jim | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Oakley | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Persol | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Gucci | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Prada | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sunglass brands - Asked ChatGPT "Which sunglass brand should I buy?": 1. Ray-Ban, 2. Maui Jim, 3. Oakley, 4. Persol - Asked ChatGPT "What are the best sunglass brands?": 1. Ray-Ban, 2. Persol, 3. Maui Jim, 4. Oakley - Asked ChatGPT "What's the best sunglass brand for everyday eye protection?": 1. Maui Jim, 2. Ray-Ban, 3. Oakley - Searched Google, AI Overview "polarised sunglasses": 1. Ray-Ban - Searched Google, AI Overview "men's sunglasses": 1. Ray-Ban, 2. Oakley, 3. Gucci Not named in any answer: Prada. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for sunglass brands worldwide in September 2026? - In September 2026, Maui Jim lost share of searches among sunglass brands worldwide, from 2.6% to 1.9%. - Estimated monthly branded searches for Persol worldwide rose 22.7% over 12 measured months, from 110K to 135K in September 2026. ## Month by month | Month | Maui Jim estimated searches | Maui Jim Share of Search | Maui Jim rank | Persol estimated searches | Persol Share of Search | Persol rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 1.5% | 5 | 110K | 1.2% | 6 | | Nov 2025 | 165K | 1.6% | 5 | 110K | 1.1% | 6 | | Dec 2025 | 165K | 1.4% | 5 | 110K | 0.94% | 6 | | Jan 2026 | 135K | 1.4% | 5 | 135K | 1.4% | 6 | | Feb 2026 | 135K | 1.6% | 5 | 110K | 1.3% | 6 | | Mar 2026 | 201K | 2% | 5 | 135K | 1.3% | 6 | | Apr 2026 | 246K | 2.2% | 5 | 165K | 1.5% | 6 | | May 2026 | 246K | 2.2% | 5 | 165K | 1.5% | 6 | | Jun 2026 | 301K | 2.9% | 5 | 165K | 1.6% | 6 | | Jul 2026 | 301K | 2.9% | 5 | 165K | 1.6% | 6 | | Aug 2026 | 246K | 2.6% | 5 | 135K | 1.4% | 6 | | Sep 2026 | 165K | 1.9% | 5 | 135K | 1.6% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Maui Jim’s and Persol’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Maui Jim**: Measured on the search term “maui jim”. - **Persol**: Measured on the search term “persol”. - [Maui Jim profile](/demand/global-en/brands/maui-jim) - [Persol profile](/demand/global-en/brands/persol) - [All sunglass brands worldwide](/demand/global-en/categories/sunglass-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Maui Jim or Persol more popular in search? In September 2026, Maui Jim had more branded searches than Persol among sunglass brands worldwide. Maui Jim had about 165,000 branded searches, while Persol had 135,000. Maui Jim made up 1.9% of all sunglass brand searches we track, and Persol accounted for 1.6%. ## Cite this page Brandwave. "Maui Jim vs Persol: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/maui-jim-vs-persol This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/maui-jim-vs-persol. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.