--- title: "Mathews vs Samick: Which is searched more?" description: "Is Mathews or Samick more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Archery brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/mathews-vs-samick-archery" publisher: "Brandwave" --- # Mathews vs Samick: Which is searched more? Is Mathews or Samick more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Archery brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mathews and Samick - **Competitive set**: Archery brands - **Market**: Global - **Month measured**: Sep 2026 - **Mathews Share of Search**: 23.2% - **Samick Share of Search**: 0.3% ## Is Mathews or Samick more popular in search? - In September 2026, Mathews had more branded searches than Samick among archery brands worldwide. Mathews had about 49,500 branded searches, while Samick had 650. Mathews made up 23.2% of all archery brand searches we track, and Samick accounted for 0.3%. - Mathews was ahead of Samick in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Mathews’ share of searches among archery brands worldwide moved from 22.4% to 23.2%, and its estimated monthly branded searches moved from 74K to 49.5K. - Across the 12 months ending September 2026, Samick’s share of searches among archery brands worldwide moved from 0.22% to 0.3%, and its estimated monthly branded searches moved from 740 to 650. ## Top archery brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Mathews was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Samick was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Mathews was listed before Samick in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hoyt | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Mathews | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | PSE | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Bear Archery | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Samick | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Bowtech | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Win & Win | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Elite Archery | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Easton | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Barnett | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about archery brands - Asked ChatGPT "Which archery brand should I buy?": 1. Hoyt, 2. Mathews, 3. PSE, 4. Bear Archery, 5. Samick - Asked ChatGPT "What are the best archery brands?": 1. Mathews, 2. Hoyt, 3. PSE, 4. Bowtech, 5. Bear Archery, 6. Win & Win, 7. Samick, 8. Elite Archery, 9. Easton - Asked ChatGPT "What's the best archery brand for target practice?": 1. Samick, 2. Hoyt, 3. Bear Archery, 4. PSE, 5. Win & Win - Searched Google, AI Overview "archery equipment": named none of the brands we track - Searched Google, AI Overview "bow brands": 1. Mathews, 2. Hoyt, 3. Bowtech, 4. PSE, 5. Elite Archery, 6. Bear Archery Not named in any answer: Barnett. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for archery brands worldwide in September 2026? - Mathews’ share of searches among archery brands worldwide has gained ground for 3 months in a row, from 18.7% to 23.2% in September 2026. - Estimated monthly branded searches for Samick worldwide fell 12.2% over 12 measured months, from 740 to 650 in September 2026. ## Month by month | Month | Mathews estimated searches | Mathews Share of Search | Mathews rank | Samick estimated searches | Samick Share of Search | Samick rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74K | 22.4% | 1 | 740 | 0.22% | 10 | | Nov 2025 | 90.5K | 26.9% | 1 | 850 | 0.25% | 10 | | Dec 2025 | 49.5K | 23% | 1 | 910 | 0.42% | 10 | | Jan 2026 | 33.1K | 19.1% | 1 | 740 | 0.43% | 10 | | Feb 2026 | 22.2K | 17.6% | 2 | 690 | 0.55% | 10 | | Mar 2026 | 22.2K | 17.6% | 2 | 600 | 0.48% | 10 | | Apr 2026 | 18.1K | 17.1% | 2 | 690 | 0.65% | 10 | | May 2026 | 18.1K | 17.3% | 2 | 650 | 0.62% | 10 | | Jun 2026 | 22.2K | 18.7% | 1 | 650 | 0.55% | 10 | | Jul 2026 | 27.1K | 18.9% | 1 | 650 | 0.45% | 10 | | Aug 2026 | 49.5K | 23% | 1 | 650 | 0.3% | 10 | | Sep 2026 | 49.5K | 23.2% | 1 | 650 | 0.3% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Mathews’ and Samick’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mathews**: Measured on the search term “mathews bow”. - **Samick**: Measured on the search terms “samick archery” and “samick bow”, summed into one figure. - [Mathews profile](/demand/global-en/brands/mathews) - [Samick profile](/demand/global-en/brands/samick-archery) - [All archery brands worldwide](/demand/global-en/categories/archery-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Mathews or Samick more popular in search? In September 2026, Mathews had more branded searches than Samick among archery brands worldwide. Mathews had about 49,500 branded searches, while Samick had 650. Mathews made up 23.2% of all archery brand searches we track, and Samick accounted for 0.3%. ## Cite this page Brandwave. "Mathews vs Samick: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/mathews-vs-samick-archery This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mathews-vs-samick-archery. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.