---
title: "Matchaful vs Naoki: Which is searched more?"
description: "Is Matchaful or Naoki more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Matcha brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/matchaful-vs-naoki-matcha"
publisher: "Brandwave"
---

# Matchaful vs Naoki: Which is searched more?

Is Matchaful or Naoki more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Matcha brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Matchaful and Naoki
- **Competitive set**: Matcha brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Matchaful Share of Search**: 23.7%
- **Naoki Share of Search**: 7.1%

## Is Matchaful or Naoki more popular in search?

- In September 2026, Matchaful had more branded searches than Naoki among matcha brands worldwide. Matchaful had about 49,500 branded searches, while Naoki had 14,800. Matchaful made up 23.7% of all matcha brand searches we track, and Naoki accounted for 7.1%.
- Matchaful was ahead of Naoki in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Matchaful’s share of searches among matcha brands worldwide moved from 22.9% to 23.7%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 12 months ending September 2026, Naoki’s share of searches among matcha brands worldwide moved from 4.6% to 7.1%, and its estimated monthly branded searches moved from 12.1K to 14.8K.

## How did search popularity change for matcha brands worldwide in September 2026?

- In September 2026, Matchaful gained share of searches among matcha brands worldwide, from 21.1% to 23.7%.
- In September 2026, Naoki lost share of searches among matcha brands worldwide, from 7.7% to 7.1%.

## Month by month

| Month | Matchaful estimated searches | Matchaful Share of Search | Matchaful rank | Naoki estimated searches | Naoki Share of Search | Naoki rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60.5K | 22.9% | 3 | 12.1K | 4.6% | 6 |
| Nov 2025 | 49.5K | 20.2% | 3 | 12.1K | 4.9% | 6 |
| Dec 2025 | 33.1K | 15.8% | 3 | 12.1K | 5.8% | 6 |
| Jan 2026 | 33.1K | 14.8% | 3 | 14.8K | 6.6% | 6 |
| Feb 2026 | 33.1K | 18.2% | 3 | 12.1K | 6.7% | 6 |
| Mar 2026 | 49.5K | 20.2% | 3 | 18.1K | 7.4% | 5 |
| Apr 2026 | 40.5K | 17% | 3 | 22.2K | 9.3% | 5 |
| May 2026 | 60.5K | 22.6% | 1 | 18.1K | 6.8% | 6 |
| Jun 2026 | 40.5K | 17.5% | 2 | 14.8K | 6.4% | 6 |
| Jul 2026 | 49.5K | 20.8% | 2 | 18.1K | 7.6% | 6 |
| Aug 2026 | 49.5K | 21.1% | 2 | 18.1K | 7.7% | 5 |
| Sep 2026 | 49.5K | 23.7% | 2 | 14.8K | 7.1% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Matchaful’s and Naoki’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Matchaful**: Measured on the search term “matchaful”.
- **Naoki**: Measured on the search term “naoki matcha”.

- [Matchaful profile](/demand/global-en/brands/matchaful)
- [Naoki profile](/demand/global-en/brands/naoki-matcha)
- [All matcha brands worldwide](/demand/global-en/categories/matcha-tea-brands): The set both shares are measured inside, 12 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Matchaful or Naoki more popular in search?

In September 2026, Matchaful had more branded searches than Naoki among matcha brands worldwide. Matchaful had about 49,500 branded searches, while Naoki had 14,800. Matchaful made up 23.7% of all matcha brand searches we track, and Naoki accounted for 7.1%.

## Cite this page

Brandwave. "Matchaful vs Naoki: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/matchaful-vs-naoki-matcha

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/matchaful-vs-naoki-matcha. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.