--- title: "Matador vs Z Grills: Which is more popular?" description: "Is Matador or Z Grills more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the BBQ brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/matador-vs-z-grills" publisher: "Brandwave" --- # Matador vs Z Grills: Which is more popular? Is Matador or Z Grills more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the BBQ brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Matador and Z Grills - **Competitive set**: BBQ brands - **Market**: Global - **Month measured**: Oct 2026 - **Matador Share of Search**: 2.3% - **Z Grills Share of Search**: 3.5% ## Is Matador or Z Grills more popular in search? - In October 2026, Z Grills had more branded searches than Matador among BBQ brands worldwide. Z Grills had about 27,100 branded searches, while Matador had 17,700. Z Grills made up 3.5% of all BBQ brand searches we track, and Matador accounted for 2.3%. - Z Grills was ahead of Matador in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Matador’s share of searches among BBQ brands worldwide moved from 1.4% to 2.3%, and its estimated monthly branded searches moved from 12.8K to 17.7K. - Across the 12 months ending October 2026, Z Grills’ share of searches among BBQ brands worldwide moved from 5.4% to 3.5%, and its estimated monthly branded searches moved from 49.5K to 27.1K. ## Top BBQ brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Matador nor Z Grills showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Weber | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Napoleon | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Char-Broil | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Traeger | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Big Green Egg | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Blackstone | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Z Grills | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Matador | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Beefeater | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Broil King | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about BBQ brands - Asked ChatGPT "Which BBQ brand should I buy?": 1. Weber, 2. Napoleon, 3. Traeger, 4. Char-Broil - Asked ChatGPT "What are the best BBQ brands?": 1. Weber, 2. Traeger, 3. Big Green Egg, 4. Napoleon, 5. Blackstone - Asked ChatGPT "What's the best BBQ brand for everyday grilling?": 1. Weber, 2. Napoleon, 3. Char-Broil, 4. Traeger - Searched Google, AI Overview "bbq brands": 1. Weber, 2. Char-Broil, 3. Napoleon, 4. Blackstone, 5. Big Green Egg, 6. Traeger - Searched Google, AI Overview "gas grill brand": 1. Weber, 2. Char-Broil, 3. Napoleon Not named in any answer: Z Grills, Matador, Beefeater and Broil King. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for BBQ brands worldwide in October 2026? - In October 2026, Z Grills overtook Napoleon and Char-Broil to rank 5th among BBQ brands worldwide, with 3.5% of the searches. - In October 2026, Matador overtook Beefeater to rank 8th among BBQ brands worldwide, with 2.3% of the searches. ## How has branded search for Matador and Z Grills changed worldwide over the last 12 months? | Month | Matador estimated searches | Matador Share of Search | Matador rank | Z Grills estimated searches | Z Grills Share of Search | Z Grills rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 12.8K | 1.4% | 9 | 49.5K | 5.4% | 5 | | Dec 2025 | 15K | 1.6% | 8 | 40.5K | 4.2% | 5 | | Jan 2026 | 11K | 1.6% | 8 | 27.1K | 3.9% | 5 | | Feb 2026 | 6.8K | 1.1% | 10 | 22.2K | 3.7% | 7 | | Mar 2026 | 9K | 0.93% | 10 | 33.1K | 3.4% | 7 | | Apr 2026 | 9K | 0.67% | 10 | 33.1K | 2.5% | 7 | | May 2026 | 8.3K | 0.47% | 10 | 40.5K | 2.3% | 7 | | Jun 2026 | 8K | 0.5% | 10 | 33.1K | 2.1% | 7 | | Jul 2026 | 9K | 0.69% | 10 | 27.1K | 2.1% | 7 | | Aug 2026 | 9.5K | 0.89% | 10 | 27.1K | 2.6% | 7 | | Sep 2026 | 12.8K | 1.5% | 9 | 22.2K | 2.6% | 7 | | Oct 2026 | 17.7K | 2.3% | 8 | 27.1K | 3.5% | 5 | ## How are Matador’s and Z Grills’ branded searches counted? Brandwave collects information about searches that people make online using Matador’s and Z Grills’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Matador**: Measured on the search terms “matador bbq” and “matador grill”, summed into one figure. - **Z Grills**: Measured on the search term “z grills”. - [Matador profile](/demand/global-en/brands/matador) - [Z Grills profile](/demand/global-en/brands/z-grills) - [All BBQ brands worldwide](/demand/global-en/categories/bbq-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Matador or Z Grills more popular in search? In October 2026, Z Grills had more branded searches than Matador among BBQ brands worldwide. Z Grills had about 27,100 branded searches, while Matador had 17,700. Z Grills made up 3.5% of all BBQ brand searches we track, and Matador accounted for 2.3%. ## Cite this page Brandwave. "Matador vs Z Grills: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/matador-vs-z-grills This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/matador-vs-z-grills. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.