--- title: "Masterplug vs Southwire: Which is searched more?" description: "Is Masterplug or Southwire more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Extension lead brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/masterplug-vs-southwire" publisher: "Brandwave" --- # Masterplug vs Southwire: Which is searched more? Is Masterplug or Southwire more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Extension lead brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Masterplug and Southwire - **Competitive set**: Extension lead brands - **Market**: Global - **Month measured**: Sep 2026 - **Masterplug Share of Search**: 0.31% - **Southwire Share of Search**: 0.04% ## Is Masterplug or Southwire more popular in search? - In September 2026, Masterplug had more branded searches than Southwire among extension lead brands worldwide. Masterplug had about 6,000 branded searches, while Southwire had 720. Masterplug made up 0.31% of all extension lead brand searches we track, and Southwire accounted for 0.04%. - Masterplug was ahead of Southwire in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Masterplug’s share of searches among extension lead brands worldwide moved from 0.3% to 0.31%, and its estimated monthly branded searches moved from 5.2K to 6K. - Across the 12 months ending September 2026, Southwire’s share of searches among extension lead brands worldwide moved from 0.03% to 0.04%, and its estimated monthly branded searches moved from 590 to 720. ## Top extension lead brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Southwire was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Masterplug did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Southwire | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Belkin | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Anker | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Eaton | Not ranked | 1 of 3 | 0 of 1 | 1 of 4 | | Brennenstuhl | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | HPM | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Masterplug | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about extension lead brands - Asked ChatGPT "Which extension lead brand should I buy?": 1. Southwire, 2. Belkin - Asked ChatGPT "What are the best extension lead brands?": 1. Southwire, 2. Belkin - Asked ChatGPT "What's the best extension lead brand for extra outlets?": 1. Belkin, 2. Eaton - Searched Google, AI Overview "long extension cord": named none of the brands we track Not named in any answer: Anker, Brennenstuhl, HPM and Masterplug. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for extension lead brands worldwide in September 2026? - Estimated monthly branded searches for Southwire worldwide rose 22% over 12 measured months, from 590 to 720 in September 2026. - Estimated monthly branded searches for Masterplug worldwide rose 15.4% over 12 measured months, from 5.2K to 6K in September 2026. ## Month by month | Month | Masterplug estimated searches | Masterplug Share of Search | Masterplug rank | Southwire estimated searches | Southwire Share of Search | Southwire rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.2K | 0.3% | 6 | 590 | 0.03% | 7 | | Nov 2025 | 6.3K | 0.36% | 6 | 880 | 0.05% | 7 | | Dec 2025 | 6.3K | 0.37% | 6 | 1K | 0.06% | 7 | | Jan 2026 | 6K | 0.34% | 6 | 1.3K | 0.07% | 7 | | Feb 2026 | 4.9K | 0.29% | 6 | 1K | 0.06% | 7 | | Mar 2026 | 5.2K | 0.29% | 6 | 1.3K | 0.07% | 7 | | Apr 2026 | 4.9K | 0.29% | 6 | 480 | 0.03% | 7 | | May 2026 | 5.2K | 0.3% | 6 | 590 | 0.03% | 7 | | Jun 2026 | 5.2K | 0.3% | 6 | 720 | 0.04% | 7 | | Jul 2026 | 4.9K | 0.29% | 6 | 720 | 0.04% | 7 | | Aug 2026 | 5.2K | 0.3% | 6 | 880 | 0.05% | 7 | | Sep 2026 | 6K | 0.31% | 6 | 720 | 0.04% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Masterplug’s and Southwire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Masterplug**: Measured on the search terms “masterplug” and “masterplug extension lead”, summed into one figure. - **Southwire**: Measured on the search term “southwire extension cord”. - [Masterplug profile](/demand/global-en/brands/masterplug) - [Southwire profile](/demand/global-en/brands/southwire) - [All extension lead brands worldwide](/demand/global-en/categories/extension-lead-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Masterplug or Southwire more popular in search? In September 2026, Masterplug had more branded searches than Southwire among extension lead brands worldwide. Masterplug had about 6,000 branded searches, while Southwire had 720. Masterplug made up 0.31% of all extension lead brand searches we track, and Southwire accounted for 0.04%. ## Cite this page Brandwave. "Masterplug vs Southwire: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/masterplug-vs-southwire This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/masterplug-vs-southwire. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.