---
title: "Mastercard vs Visa: Which is more popular by branded search?"
description: "Which is more popular in search, Mastercard or Visa? Compare estimated monthly branded-search demand and Share of Search inside the Credit cards set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/mastercard-vs-visa"
publisher: "Brandwave"
---

# Mastercard vs Visa: Which is more popular by branded search?

Which is more popular in search, Mastercard or Visa? Compare estimated monthly branded-search demand and Share of Search inside the Credit cards set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Mastercard and Visa
- **Competitive set**: Credit cards
- **Market**: Global
- **Month measured**: Aug 2026
- **Mastercard Share of Search**: 0.12%
- **Visa Share of Search**: 0.89%

## Which is more popular in search, Mastercard or Visa?

- In August 2026, Visa had more branded searches than Mastercard among credit cards worldwide. Visa was estimated to have 160K branded searches compared to Mastercard’s 22.2K, and held a 0.89% Share of Search versus Mastercard’s 0.12%.
- Visa was ahead of Mastercard in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mastercard’s estimated Share of Search among credit cards worldwide moved from 0.15% to 0.12%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
- Across the 11 months ending August 2026, Visa’s estimated Share of Search among credit cards worldwide moved from 1.1% to 0.89%, and its estimated monthly branded searches moved from 196K to 160K.

## How did search popularity change for credit cards worldwide in August 2026?

- Estimated monthly branded searches for Visa worldwide fell 18.4% over 11 measured months, from 196K to 160K in August 2026.
- Estimated monthly branded searches for Mastercard worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

## Month by month

| Month | Mastercard estimated searches | Mastercard Share of Search | Mastercard rank | Visa estimated searches | Visa Share of Search | Visa rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 27.1K | 0.15% | 6 | 196K | 1.1% | 5 |
| Nov 2025 | 18.1K | 0.11% | 6 | 171K | 1.1% | 5 |
| Dec 2025 | 22.2K | 0.14% | 6 | 196K | 1.2% | 5 |
| Jan 2026 | 27.1K | 0.14% | 6 | 226K | 1.2% | 5 |
| Feb 2026 | 22.2K | 0.14% | 6 | 171K | 1.1% | 5 |
| Mar 2026 | 27.1K | 0.15% | 6 | 171K | 0.94% | 5 |
| Apr 2026 | 22.2K | 0.12% | 6 | 171K | 0.94% | 5 |
| May 2026 | 22.2K | 0.14% | 6 | 160K | 0.99% | 5 |
| Jun 2026 | 27.1K | 0.17% | 6 | 171K | 1.1% | 5 |
| Jul 2026 | 27.1K | 0.17% | 6 | 171K | 1.1% | 5 |
| Aug 2026 | 22.2K | 0.12% | 6 | 160K | 0.89% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Mastercard’s and Visa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Mastercard**: Measured on the search term “mastercard credit card”.
- **Visa**: Measured on the search terms “visa card” and “visa credit card”, summed into one figure.

- [Mastercard profile](/demand/global-en/brands/mastercard)
- [Visa profile](/demand/global-en/brands/visa)
- [All credit cards worldwide](/demand/global-en/categories/credit-cards): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Mastercard or Visa?

In August 2026, Visa had more branded searches than Mastercard among credit cards worldwide. Visa was estimated to have 160K branded searches compared to Mastercard’s 22.2K, and held a 0.89% Share of Search versus Mastercard’s 0.12%.

## Cite this page

Brandwave. "Mastercard vs Visa: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/mastercard-vs-visa

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mastercard-vs-visa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.