--- title: "Masterbuilt vs Ninja: Which is more popular?" description: "Is Masterbuilt or Ninja more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smoker grill brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/masterbuilt-vs-ninja-kitchen" publisher: "Brandwave" --- # Masterbuilt vs Ninja: Which is more popular? Is Masterbuilt or Ninja more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smoker grill brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Masterbuilt and Ninja - **Competitive set**: Smoker grill brands - **Market**: Global - **Month measured**: Oct 2026 - **Masterbuilt Share of Search**: 6.4% - **Ninja Share of Search**: 8.3% ## Is Masterbuilt or Ninja more popular in search? - In October 2026, Ninja had more branded searches than Masterbuilt among smoker grill brands worldwide. Ninja had about 28,600 branded searches, while Masterbuilt had 22,200. Ninja made up 8.3% of all smoker grill brand searches we track, and Masterbuilt accounted for 6.4%. - The lead changed hands once in the 12 months ending October 2026: Ninja took it in December 2025. - Across the 12 months ending October 2026, Masterbuilt’s share of searches among smoker grill brands worldwide moved from 6.6% to 6.4%, and its estimated monthly branded searches moved from 33.1K to 22.2K. - Across the 12 months ending October 2026, Ninja’s share of searches among smoker grill brands worldwide moved from 6.5% to 8.3%, and its estimated monthly branded searches moved from 32.5K to 28.6K. ## Top smoker grill brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Masterbuilt was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Ninja did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Weber | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Traeger | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Pit Boss | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Yoder Smokers | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Camp Chef | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Big Green Egg | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Masterbuilt | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Oklahoma Joe's | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Ninja | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about smoker grill brands - Asked ChatGPT "Which smoker grill brand should I buy?": 1. Weber, 2. Traeger, 3. Pit Boss, 4. Big Green Egg, 5. Yoder Smokers - Asked ChatGPT "What are the best smoker grill brands?": 1. Yoder Smokers, 2. Weber, 3. Traeger, 4. Camp Chef, 5. Masterbuilt, 6. Big Green Egg, 7. Oklahoma Joe's - Asked ChatGPT "What's the best smoker grill brand for backyard cooking?": 1. Traeger, 2. Weber, 3. Camp Chef, 4. Pit Boss - Searched Google, AI Overview "pellet smoker grill": 1. Pit Boss, 2. Weber, 3. Traeger, 4. Yoder Smokers - Searched Google, AI Overview "electric smoker grill": 1. Masterbuilt Not named in any answer: Ninja. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for smoker grill brands worldwide in October 2026? - In October 2026, Ninja overtook Yoder Smokers to rank 3rd among smoker grill brands worldwide, with 8.3% of the searches. - In October 2026, Masterbuilt gained share of searches among smoker grill brands worldwide, from 5.1% to 6.4%. ## How has branded search for Masterbuilt and Ninja changed worldwide over the last 12 months? | Month | Masterbuilt estimated searches | Masterbuilt Share of Search | Masterbuilt rank | Ninja estimated searches | Ninja Share of Search | Ninja rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 33.1K | 6.6% | 5 | 32.5K | 6.5% | 6 | | Dec 2025 | 27.1K | 5.4% | 6 | 32.4K | 6.4% | 4 | | Jan 2026 | 18.1K | 5.7% | 5 | 21.7K | 6.8% | 4 | | Feb 2026 | 14.8K | 5.2% | 6 | 17.8K | 6.3% | 4 | | Mar 2026 | 22.2K | 5.5% | 5 | 22.4K | 5.6% | 4 | | Apr 2026 | 22.2K | 4.8% | 6 | 28.6K | 6.2% | 4 | | May 2026 | 27.1K | 4.9% | 6 | 42.8K | 7.8% | 4 | | Jun 2026 | 27.1K | 5.2% | 6 | 31.9K | 6.2% | 4 | | Jul 2026 | 22.2K | 5.1% | 6 | 29.8K | 6.9% | 4 | | Aug 2026 | 22.2K | 5.4% | 6 | 28.5K | 6.9% | 4 | | Sep 2026 | 18.1K | 5.1% | 5 | 20.1K | 5.7% | 4 | | Oct 2026 | 22.2K | 6.4% | 5 | 28.6K | 8.3% | 3 | ## How are Masterbuilt’s and Ninja’s branded searches counted? Brandwave collects information about searches that people make online using Masterbuilt’s and Ninja’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Masterbuilt**: Measured on the search term “masterbuilt smoker”. - **Ninja**: Measured on the search terms “ninja pellet grill”, “ninja smoker” and “ninja smoker grill”, summed into one figure. - [Masterbuilt profile](/demand/global-en/brands/masterbuilt) - [Ninja profile](/demand/global-en/brands/ninja-kitchen) - [All smoker grill brands worldwide](/demand/global-en/categories/smoker-grill-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Masterbuilt or Ninja more popular in search? In October 2026, Ninja had more branded searches than Masterbuilt among smoker grill brands worldwide. Ninja had about 28,600 branded searches, while Masterbuilt had 22,200. Ninja made up 8.3% of all smoker grill brand searches we track, and Masterbuilt accounted for 6.4%. ## Cite this page Brandwave. "Masterbuilt vs Ninja: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/masterbuilt-vs-ninja-kitchen This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/masterbuilt-vs-ninja-kitchen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.