--- title: "Masterbuilt vs Napoleon: Which is more popular?" description: "Is Masterbuilt or Napoleon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the BBQ cover brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/masterbuilt-vs-napoleon" publisher: "Brandwave" --- # Masterbuilt vs Napoleon: Which is more popular? Is Masterbuilt or Napoleon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the BBQ cover brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Masterbuilt and Napoleon - **Competitive set**: BBQ cover brands - **Market**: Global - **Month measured**: Oct 2026 - **Masterbuilt Share of Search**: 2.4% - **Napoleon Share of Search**: 4.5% ## Is Masterbuilt or Napoleon more popular in search? - In October 2026, Napoleon had more branded searches than Masterbuilt among BBQ cover brands worldwide. Napoleon had about 1,200 branded searches, while Masterbuilt had 640. Napoleon made up 4.5% of all BBQ cover brand searches we track, and Masterbuilt accounted for 2.4%. - The lead changed hands 2 times in the 12 months ending October 2026: Masterbuilt took it in December 2025, Napoleon took it in February 2026. - Across the 12 months ending October 2026, Masterbuilt’s share of searches among BBQ cover brands worldwide moved from 3.1% to 2.4%, and its estimated monthly branded searches moved from 990 to 640. - Across the 12 months ending October 2026, Napoleon’s share of searches among BBQ cover brands worldwide moved from 3.3% to 4.5%, and its estimated monthly branded searches moved from 1.1K to 1.2K. ## Top BBQ cover brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Masterbuilt nor Napoleon showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Classic Accessories | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Weber | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Unicook | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Traeger | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Grillman | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Pit Boss | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Napoleon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bosmere | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Oklahoma Joe's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Masterbuilt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | VonHaus | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about BBQ cover brands - Asked ChatGPT "Which BBQ cover brand should I buy?": 1. Classic Accessories, 2. Weber - Asked ChatGPT "What are the best BBQ cover brands?": 1. Classic Accessories, 2. Weber, 3. Unicook, 4. Grillman - Asked ChatGPT "What's the best BBQ cover brand for all weather protection?": 1. Classic Accessories, 2. Unicook, 3. Weber, 4. Grillman - Searched Google, AI Overview "grill cover waterproof": 1. Classic Accessories, 2. Weber - Searched Google, AI Overview "heavy duty grill cover": 1. Weber, 2. Traeger, 3. Classic Accessories, 4. Unicook Not named in any answer: Pit Boss, Napoleon, Bosmere, Oklahoma Joe's, Masterbuilt and VonHaus. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for BBQ cover brands worldwide in October 2026? - In October 2026, Masterbuilt fell from 7th to 8th among BBQ cover brands worldwide. - Estimated monthly branded searches for Napoleon worldwide rose 12.1% over 12 measured months, from 1.1K to 1.2K in October 2026. ## How has branded search for Masterbuilt and Napoleon changed worldwide over the last 12 months? | Month | Masterbuilt estimated searches | Masterbuilt Share of Search | Masterbuilt rank | Napoleon estimated searches | Napoleon Share of Search | Napoleon rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 990 | 3.1% | 6 | 1.1K | 3.3% | 5 | | Dec 2025 | 990 | 2.5% | 5 | 780 | 2% | 6 | | Jan 2026 | 640 | 2.6% | 5 | 640 | 2.6% | 6 | | Feb 2026 | 550 | 3% | 7 | 580 | 3.1% | 6 | | Mar 2026 | 830 | 2.7% | 8 | 1.2K | 3.9% | 5 | | Apr 2026 | 1K | 2.7% | 6 | 1.7K | 4.5% | 5 | | May 2026 | 1.1K | 2.4% | 7 | 2.6K | 5.5% | 5 | | Jun 2026 | 1.1K | 2.5% | 7 | 2.5K | 5.4% | 5 | | Jul 2026 | 810 | 2.4% | 7 | 1.9K | 5.7% | 5 | | Aug 2026 | 810 | 2.7% | 6 | 1.7K | 5.8% | 5 | | Sep 2026 | 680 | 2.7% | 7 | 1.2K | 4.8% | 5 | | Oct 2026 | 640 | 2.4% | 8 | 1.2K | 4.5% | 5 | ## How are Masterbuilt’s and Napoleon’s branded searches counted? Brandwave collects information about searches that people make online using Masterbuilt’s and Napoleon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Masterbuilt**: Measured on the search terms “masterbuilt grill cover” and “masterbuilt smoker cover”, summed into one figure. - **Napoleon**: Measured on the search terms “napoleon bbq cover” and “napoleon grill cover”, summed into one figure. - [Masterbuilt profile](/demand/global-en/brands/masterbuilt) - [Napoleon profile](/demand/global-en/brands/napoleon) - [All BBQ cover brands worldwide](/demand/global-en/categories/bbq-cover-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Masterbuilt or Napoleon more popular in search? In October 2026, Napoleon had more branded searches than Masterbuilt among BBQ cover brands worldwide. Napoleon had about 1,200 branded searches, while Masterbuilt had 640. Napoleon made up 4.5% of all BBQ cover brand searches we track, and Masterbuilt accounted for 2.4%. ## Cite this page Brandwave. "Masterbuilt vs Napoleon: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/masterbuilt-vs-napoleon This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/masterbuilt-vs-napoleon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.