---
title: "Master Lock vs Yale: Which is searched more?"
description: "Which is more popular in search, Master Lock or Yale? Compare estimated monthly branded-search demand and Share of Search inside the Key safe brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/master-lock-vs-yale"
publisher: "Brandwave"
---

# Master Lock vs Yale: Which is searched more?

Which is more popular in search, Master Lock or Yale? Compare estimated monthly branded-search demand and Share of Search inside the Key safe brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Master Lock and Yale
- **Competitive set**: Key safe brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Master Lock Share of Search**: 64.1%
- **Yale Share of Search**: 0.76%

## Which is more popular in search, Master Lock or Yale?

- In September 2026, Master Lock had more branded searches than Yale among key safe brands worldwide. Master Lock was estimated to have 60.5K branded searches compared to Yale’s 720, and held a 64.1% Share of Search versus Yale’s 0.76%.
- Master Lock was ahead of Yale in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Master Lock’s estimated Share of Search among key safe brands worldwide moved from 64% to 64.1%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, Yale’s estimated Share of Search among key safe brands worldwide moved from 0.93% to 0.76%, and its estimated monthly branded searches moved from 880 to 720.

## How did search popularity change for key safe brands worldwide in September 2026?

- In September 2026, Master Lock lost estimated Share of Search among key safe brands worldwide, from 72.7% to 64.1%.
- Estimated monthly branded searches for Yale worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

## Month by month

| Month | Master Lock estimated searches | Master Lock Share of Search | Master Lock rank | Yale estimated searches | Yale Share of Search | Yale rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60.5K | 64% | 1 | 880 | 0.93% | 3 |
| Nov 2025 | 60.5K | 64.1% | 1 | 720 | 0.76% | 3 |
| Dec 2025 | 60.5K | 64.1% | 1 | 720 | 0.76% | 3 |
| Jan 2026 | 60.5K | 59.4% | 1 | 880 | 0.86% | 3 |
| Feb 2026 | 60.5K | 64.1% | 1 | 720 | 0.76% | 3 |
| Mar 2026 | 60.5K | 64% | 1 | 880 | 0.93% | 3 |
| Apr 2026 | 60.5K | 64.1% | 1 | 720 | 0.76% | 3 |
| May 2026 | 60.5K | 64.2% | 1 | 590 | 0.63% | 3 |
| Jun 2026 | 60.5K | 68.6% | 1 | 590 | 0.67% | 3 |
| Jul 2026 | 60.5K | 68.5% | 1 | 720 | 0.82% | 3 |
| Aug 2026 | 74K | 72.7% | 1 | 720 | 0.71% | 3 |
| Sep 2026 | 60.5K | 64.1% | 1 | 720 | 0.76% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Master Lock’s and Yale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Master Lock**: Measured on the search term “master lock”.
- **Yale**: Measured on the search term “yale key safe”.

- [Master Lock profile](/demand/global-en/brands/master-lock)
- [Yale profile](/demand/global-en/brands/yale)
- [All key safe brands worldwide](/demand/global-en/categories/key-safe-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Master Lock or Yale?

In September 2026, Master Lock had more branded searches than Yale among key safe brands worldwide. Master Lock was estimated to have 60.5K branded searches compared to Yale’s 720, and held a 64.1% Share of Search versus Yale’s 0.76%.

## Cite this page

Brandwave. "Master Lock vs Yale: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/master-lock-vs-yale

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/master-lock-vs-yale. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.