--- title: "Masport vs Regency: Which is searched more?" description: "Is Masport or Regency more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fireplace brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/masport-vs-regency-fireplaces" publisher: "Brandwave" --- # Masport vs Regency: Which is searched more? Is Masport or Regency more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fireplace brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Masport and Regency - **Competitive set**: Fireplace brands - **Market**: Global - **Month measured**: Sep 2026 - **Masport Share of Search**: 5.6% - **Regency Share of Search**: 4.6% ## Is Masport or Regency more popular in search? - In September 2026, Masport had more branded searches than Regency among fireplace brands worldwide. Masport had about 6,600 branded searches, while Regency had 5,400. Masport made up 5.6% of all fireplace brand searches we track, and Regency accounted for 4.6%. - The lead changed hands once in the 12 months ending September 2026: Masport took it in March 2026. - Across the 12 months ending September 2026, Masport’s share of searches among fireplace brands worldwide moved from 4.2% to 5.6%, and its estimated monthly branded searches held steady at 6.6K. - Across the 12 months ending September 2026, Regency’s share of searches among fireplace brands worldwide moved from 5.1% to 4.6%, and its estimated monthly branded searches moved from 8.1K to 5.4K. ## Top fireplace brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Regency was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Masport did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Heat & Glo | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Napoleon | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Regency | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Dimplex | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Rinnai | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Masport | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Escea | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Yunca | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Woodsman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fireplace brands - Asked ChatGPT "Which fireplace brand should I buy?": 1. Heat & Glo, 2. Napoleon, 3. Regency, 4. Dimplex - Asked ChatGPT "What are the best fireplace brands?": 1. Regency, 2. Heat & Glo, 3. Napoleon, 4. Dimplex - Asked ChatGPT "What's the best fireplace brand for a living room?": 1. Napoleon, 2. Heat & Glo, 3. Dimplex, 4. Regency - Searched Google, AI Overview "electric fireplace": named none of the brands we track - Searched Google, AI Overview "modern fireplace": named none of the brands we track Not named in any answer: Rinnai, Masport, Escea, Yunca and Woodsman. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for fireplace brands worldwide in September 2026? - In September 2026, Masport gained share of searches among fireplace brands worldwide, from 4.5% to 5.6%. - In September 2026, Regency gained share of searches among fireplace brands worldwide, from 3.7% to 4.6%. ## Month by month | Month | Masport estimated searches | Masport Share of Search | Masport rank | Regency estimated searches | Regency Share of Search | Regency rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 4.2% | 6 | 8.1K | 5.1% | 5 | | Nov 2025 | 6.6K | 4% | 6 | 8.1K | 4.9% | 5 | | Dec 2025 | 6.6K | 4.3% | 5 | 6.6K | 4.3% | 6 | | Jan 2026 | 6.6K | 3.9% | 5 | 6.6K | 3.9% | 6 | | Feb 2026 | 5.4K | 3.9% | 5 | 5.4K | 3.9% | 6 | | Mar 2026 | 6.6K | 4.9% | 5 | 5.4K | 4% | 6 | | Apr 2026 | 6.6K | 5.3% | 5 | 4.4K | 3.5% | 6 | | May 2026 | 5.4K | 4.4% | 5 | 4.4K | 3.6% | 6 | | Jun 2026 | 5.4K | 4.4% | 5 | 3.6K | 2.9% | 6 | | Jul 2026 | 5.4K | 4.9% | 5 | 3.6K | 3.3% | 6 | | Aug 2026 | 5.4K | 4.5% | 5 | 4.4K | 3.7% | 6 | | Sep 2026 | 6.6K | 5.6% | 5 | 5.4K | 4.6% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Masport’s and Regency’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Masport**: Measured on the search term “masport”. - **Regency**: Measured on the search term “regency fireplace”. - [Masport profile](/demand/global-en/brands/masport) - [Regency profile](/demand/global-en/brands/regency-fireplaces) - [All fireplace brands worldwide](/demand/global-en/categories/fireplace-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Masport or Regency more popular in search? In September 2026, Masport had more branded searches than Regency among fireplace brands worldwide. Masport had about 6,600 branded searches, while Regency had 5,400. Masport made up 5.6% of all fireplace brand searches we track, and Regency accounted for 4.6%. ## Cite this page Brandwave. "Masport vs Regency: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/masport-vs-regency-fireplaces This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/masport-vs-regency-fireplaces. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.