--- title: "Masimo vs Nonin: Which is searched more?" description: "Is Masimo or Nonin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pulse oximeter brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/masimo-vs-nonin" publisher: "Brandwave" --- # Masimo vs Nonin: Which is searched more? Is Masimo or Nonin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pulse oximeter brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Masimo and Nonin - **Competitive set**: Pulse oximeter brands - **Market**: Global - **Month measured**: Sep 2026 - **Masimo Share of Search**: 25.3% - **Nonin Share of Search**: 2.8% ## Is Masimo or Nonin more popular in search? - In September 2026, Masimo had more branded searches than Nonin among pulse oximeter brands worldwide. Masimo had about 40,500 branded searches, while Nonin had 4,400. Masimo made up 25.3% of all pulse oximeter brand searches we track, and Nonin accounted for 2.8%. - Masimo was ahead of Nonin in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Masimo’s share of searches among pulse oximeter brands worldwide moved from 27.7% to 25.3%, and its estimated monthly branded searches moved from 49.5K to 40.5K. - Across the 12 months ending September 2026, Nonin’s share of searches among pulse oximeter brands worldwide moved from 3% to 2.8%, and its estimated monthly branded searches moved from 5.4K to 4.4K. ## Top pulse oximeter brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Nonin was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Masimo was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Nonin was listed before Masimo in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Nonin | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Zacurate | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Masimo | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Beurer | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Contec | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pulse oximeter brands - Asked ChatGPT "Which pulse oximeter brand should I buy?": 1. Nonin, 2. Masimo, 3. Zacurate - Asked ChatGPT "What are the best pulse oximeter brands?": 1. Nonin, 2. Masimo, 3. Zacurate, 4. Beurer - Asked ChatGPT "What's the best pulse oximeter brand for home health monitoring?": 1. Nonin, 2. Masimo, 3. Zacurate - Searched Google, AI Overview "best pulse oximeter": 1. Zacurate, 2. Nonin - Searched Google, AI Overview "finger pulse oximeter": 1. Zacurate Not named in any answer: Contec. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for pulse oximeter brands worldwide in September 2026? - Estimated monthly branded searches for Nonin worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026. - Estimated monthly branded searches for Masimo worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026. ## Month by month | Month | Masimo estimated searches | Masimo Share of Search | Masimo rank | Nonin estimated searches | Nonin Share of Search | Nonin rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 27.7% | 2 | 5.4K | 3% | 4 | | Nov 2025 | 60.5K | 29.9% | 2 | 4.4K | 2.2% | 4 | | Dec 2025 | 49.5K | 26.5% | 2 | 4.4K | 2.4% | 4 | | Jan 2026 | 60.5K | 29.7% | 2 | 5.4K | 2.7% | 4 | | Feb 2026 | 60.5K | 33.1% | 2 | 4.4K | 2.4% | 4 | | Mar 2026 | 60.5K | 34.9% | 2 | 5.4K | 3.1% | 4 | | Apr 2026 | 49.5K | 31.6% | 2 | 5.4K | 3.5% | 4 | | May 2026 | 49.5K | 31.9% | 2 | 4.4K | 2.8% | 4 | | Jun 2026 | 49.5K | 31.8% | 2 | 4.4K | 2.8% | 4 | | Jul 2026 | 49.5K | 31.8% | 2 | 4.4K | 2.8% | 4 | | Aug 2026 | 40.5K | 25.3% | 3 | 4.4K | 2.8% | 4 | | Sep 2026 | 40.5K | 25.3% | 3 | 4.4K | 2.8% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Masimo’s and Nonin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Masimo**: Measured on the search term “masimo”. - **Nonin**: Measured on the search term “nonin”. - [Masimo profile](/demand/global-en/brands/masimo) - [Nonin profile](/demand/global-en/brands/nonin) - [All pulse oximeter brands worldwide](/demand/global-en/categories/pulse-oximeter-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Masimo or Nonin more popular in search? In September 2026, Masimo had more branded searches than Nonin among pulse oximeter brands worldwide. Masimo had about 40,500 branded searches, while Nonin had 4,400. Masimo made up 25.3% of all pulse oximeter brand searches we track, and Nonin accounted for 2.8%. ## Cite this page Brandwave. "Masimo vs Nonin: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/masimo-vs-nonin This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/masimo-vs-nonin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.