---
title: "Marriott vs Wyndham: Which is searched more?"
description: "Which is more popular in search, Marriott or Wyndham? Compare estimated monthly branded-search demand and Share of Search inside the Hotel brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/marriott-vs-wyndham"
publisher: "Brandwave"
---

# Marriott vs Wyndham: Which is searched more?

Which is more popular in search, Marriott or Wyndham? Compare estimated monthly branded-search demand and Share of Search inside the Hotel brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Marriott and Wyndham
- **Competitive set**: Hotel brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Marriott Share of Search**: 23%
- **Wyndham Share of Search**: 23%

## Which is more popular in search, Marriott or Wyndham?

- In August 2026, Marriott and Wyndham were level on Share of Search among hotel brands worldwide, with an estimated 450K branded searches each, at 23% estimated Share of Search each.
- Marriott was ahead of Wyndham in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Marriott’s estimated Share of Search among hotel brands worldwide moved from 33.7% to 23%, and its estimated monthly branded searches moved from 673K to 450K.
- Across the 11 months ending August 2026, Wyndham’s estimated Share of Search among hotel brands worldwide moved from 22.5% to 23%, and its estimated monthly branded searches held steady at 450K.

## How did search popularity change for hotel brands worldwide in August 2026?

- In August 2026, Wyndham gained estimated Share of Search among hotel brands worldwide, from 22% to 23%.
- In August 2026, Marriott lost estimated Share of Search among hotel brands worldwide, from 26.9% to 23%.

## Month by month

| Month | Marriott estimated searches | Marriott Share of Search | Marriott rank | Wyndham estimated searches | Wyndham Share of Search | Wyndham rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 673K | 33.7% | 2 | 450K | 22.5% | 3 |
| Nov 2025 | 550K | 29.2% | 2 | 450K | 23.9% | 3 |
| Dec 2025 | 550K | 30.7% | 2 | 368K | 20.5% | 3 |
| Jan 2026 | 550K | 26.8% | 2 | 450K | 21.9% | 3 |
| Feb 2026 | 550K | 30.7% | 2 | 368K | 20.5% | 3 |
| Mar 2026 | 673K | 31% | 2 | 450K | 20.7% | 3 |
| Apr 2026 | 550K | 26.9% | 2 | 450K | 22% | 3 |
| May 2026 | 550K | 27.9% | 2 | 368K | 18.7% | 3 |
| Jun 2026 | 550K | 26.9% | 2 | 450K | 22% | 3 |
| Jul 2026 | 550K | 26.9% | 2 | 450K | 22% | 3 |
| Aug 2026 | 450K | 23% | 2 | 450K | 23% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Marriott’s and Wyndham’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Marriott**: Measured on the search term “marriott hotels”.
- **Wyndham**: Measured on the search term “wyndham”.

- [Marriott profile](/demand/global-en/brands/marriott)
- [Wyndham profile](/demand/global-en/brands/wyndham)
- [All hotel brands worldwide](/demand/global-en/categories/hotel-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Marriott or Wyndham?

In August 2026, Marriott and Wyndham were level on Share of Search among hotel brands worldwide, with an estimated 450K branded searches each, at 23% estimated Share of Search each.

## Cite this page

Brandwave. "Marriott vs Wyndham: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/marriott-vs-wyndham

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/marriott-vs-wyndham. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.