---
title: "Marqeta vs Wise: Which is searched more?"
description: "Is Marqeta or Wise more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fintech set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/marqeta-vs-wise"
publisher: "Brandwave"
---

# Marqeta vs Wise: Which is searched more?

Is Marqeta or Wise more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fintech set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Marqeta and Wise
- **Competitive set**: Fintech
- **Market**: Global
- **Month measured**: Sep 2026
- **Marqeta Share of Search**: 0.34%
- **Wise Share of Search**: 1.6%

## Is Marqeta or Wise more popular in search?

- In September 2026, Wise had more branded searches than Marqeta among fintech worldwide. Wise had about 71,700 branded searches, while Marqeta had 14,800. Wise made up 1.6% of all fintech searches we track, and Marqeta accounted for 0.34%.
- Wise was ahead of Marqeta in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Marqeta’s share of searches among fintech worldwide moved from 0.41% to 0.34%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 12 months ending September 2026, Wise’s share of searches among fintech worldwide moved from 1.3% to 1.6%, and its estimated monthly branded searches moved from 58.6K to 71.7K.

## How did search popularity change for fintech worldwide in September 2026?

- In September 2026, Wise fell from 4th to 5th among fintech worldwide.
- Estimated monthly branded searches for Marqeta worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

## Month by month

| Month | Marqeta estimated searches | Marqeta Share of Search | Marqeta rank | Wise estimated searches | Wise Share of Search | Wise rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 18.1K | 0.41% | 6 | 58.6K | 1.3% | 5 |
| Nov 2025 | 14.8K | 0.36% | 6 | 55.3K | 1.3% | 5 |
| Dec 2025 | 14.8K | 0.4% | 6 | 62.7K | 1.7% | 4 |
| Jan 2026 | 18.1K | 0.41% | 6 | 71.7K | 1.6% | 5 |
| Feb 2026 | 18.1K | 0.43% | 6 | 58.6K | 1.4% | 5 |
| Mar 2026 | 18.1K | 0.36% | 6 | 76.6K | 1.5% | 5 |
| Apr 2026 | 18.1K | 0.41% | 6 | 71.7K | 1.6% | 5 |
| May 2026 | 18.1K | 0.41% | 6 | 71.7K | 1.6% | 5 |
| Jun 2026 | 18.1K | 0.41% | 6 | 71.7K | 1.6% | 5 |
| Jul 2026 | 18.1K | 0.41% | 6 | 71.7K | 1.6% | 5 |
| Aug 2026 | 14.8K | 0.33% | 6 | 82.7K | 1.9% | 4 |
| Sep 2026 | 14.8K | 0.34% | 6 | 71.7K | 1.6% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Marqeta’s and Wise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Marqeta**: Measured on the search term “marqeta”.
- **Wise**: Measured on the search terms “transfer wise app”, “transferwise apps”, “transferwise mobile app”, “transferwise wise”, “wise app” and “wise business”, summed into one figure.

- [Marqeta profile](/demand/global-en/brands/marqeta)
- [Wise profile](/demand/global-en/brands/wise)
- [All fintech worldwide](/demand/global-en/categories/fintech): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Marqeta or Wise more popular in search?

In September 2026, Wise had more branded searches than Marqeta among fintech worldwide. Wise had about 71,700 branded searches, while Marqeta had 14,800. Wise made up 1.6% of all fintech searches we track, and Marqeta accounted for 0.34%.

## Cite this page

Brandwave. "Marqeta vs Wise: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/marqeta-vs-wise

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/marqeta-vs-wise. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.